Too Long; Didn't Read
Between 2005–2014, <a href="https://www.fastcompany.com/3028159/a-broken-place-better-place" target="_blank">Shai Agassi promised that Better Place electric vehicles and the battery swapping stations he would build around the world would revolutionize the auto industry</a>. In 2009, he taunted the incumbent auto companies, suggesting he would disrupt their $60k luxury car segment by building $20k electric vehicles that would pull up to battery swapping stations around the world. Shai Agassi graced the cover of every tech magazine worth its salt (including Wired with the article written by @Daniel Roth). Agassi spoke at Davos, TED and was a guest on late night TV shows. He was a hot shot founder who’d sold his previous startup to SAP for $400M and had no problems raising $900M for Better Place. Just as quickly as it had risen, Better Place was dead.