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Retailers are now looking at how they can leverage personalization to drive customer centricity in the metaverse era. Retailers should place themselves in a different world, where they are able to cater to each customer's individual needs and wants, regardless of location or time. This could mean designing a virtual retail environment or leveraging the immersive capabilities of VR and AR technologies. The next frontier for personalization is personalization in AR and VR, and the ability to create and interact with 3D worlds in ways that allow them to be.