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Purple.com is Virgin Atlantic’s choice of domain for its In-flight Wi-Fi landing page. In real life, the purple.com domain is owned by mattress giant Purple® and is actively used by them. Local domains make it possible for network administrators to make any domain up in the air (pun) and redirect it to an intranet website of their choice, such as a Captive Portal. This is where local domains come into play in the context of local DNS. In some cases, the Wi.Fi access point, also acting as the DNS server, can override the actual IP address with a different one.