How NOT to be in the “90%”

Too Long; Didn't Read

Every day we see new startups being launched in the Blockchain space. But, there are a very few that actually take off. When I read this <a href="https://coinjournal.net/vitalik-buterin-90-icos-will-fail/" target="_blank">article</a>, I have realized that many startups fail because their product isn’t good enough to stand out in the market. There can be many reasons for this. Of all the reasons, the most important one is “Inadequate research” on the product development. A product is successful only if it is unique and can appeal to a wide range of consumers. To achieve the same, one must have a good research strategy.