Traditional digital art is experiencing a real revolution thanks to the use of NFTs (Non-Fungible Tokens) where these unique and non-editable tokens are changing the way art is sold, preserved, and valued.
An NFT is a unique and unchangeable digital token, created through a smart contract, which represents the ownership of a digital artwork.
Thanks to blockchain technology, NFTs guarantee authenticity (when it comes directly from the museum itself) and ownership of digital artwork (as I can know who owns that NFT), making it possible to sell and keep it safe and transparent.
Museums have always faced the challenge of conserving and enhancing art, but with the advent of NFTs, this challenge is becoming easier and easier.
On the one hand, NFTs offer museums the ability to create and conserve works of art safely and transparently, and on the other hand, they can monetize the same NFTs created in multiple copies, allowing museums to bear their maintenance costs.
To conserve art adequately, museums have to face various challenges, such as correct cataloging, having adequate spaces, and also qualified personnel who can allow a correct and adequate process to current legislation.
Not to mention conservation where often, due to lack of suitable space in the museum, the various works of art are kept on shelves in old warehouses, waiting to be exhibited and show off their splendor.
The enhancement of art in museums is still an underexplored and fragmented territory, as not all museums follow the same logic or have the same means, and let us not forget that most museums do not even have a good website or update.
But with the advent of NFTs, museums can begin to see the opportunities offered by this new form of communication, valorization, and even monetization given that, as we have said, NFTs dedicated to sale can be created.
NFTs offer museums many opportunities to enhance and promote art innovatively and these are some possible and viable examples:
Digital art is experiencing a revolution thanks to the use of NFTs, and museums have the opportunity to take advantage of this change.
From the safe and transparent conservation of art to the options to enhance it in innovative ways, NFTs offer museums many opportunities, as we have seen, to explore and promote art in a new and engaging way.
Here is a small summary video that I made:
Also published here