Too Long; Didn't Read
Liliana Pertenava talks about building relationships with tech journalists. She says she broke fresh ground in international PR while working in Dnevnik and Runa Capital. She advises all her colleagues in the field of PR to maintain a presence on Twitter and LinkedIn. Be yourself. Send focused, relevant content ideas to the right beat beats at the right time, she says. She also advises you to be patient and build relationships gradually with journalists in order to build up on their previous news/or interests.