How I Convert Trials to Customers by@EmilBruckner

How I Convert Trials to Customers

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Emil Bruckner
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My Bootstrapping Journey

Week 5 — Retrospective

Read last week’s article here.

In this series, I’ll try to bring my product to profitability.Read the first part of this series here: What I Learnt Building a SaaS.This is my product: Find Better Questions. Read my entire journey here.

I’d like to talk a little more about individual customers, but it would be too much of a pain to ask them individually whether I can write about them here, and I respect their privacy. But I can show you anonymized data.

This is a look at my CRM:


Let me explain these stages:

  • Sign Up in App:They downloaded the application and registered

  • In Trial:They started the trial. Almost everyone converted to this stage since I changed the trial to no credit card required. I might still revert this in the future. But for now, I want as many people as possible to try Find Better Questions.

  • Used the Product:People are tagged this way as soon as they create a list, which is the first and only thing you can do after you created an account.

  • Paying Customer:I don’t have to explain this one.

There are pretty much no customers, which is a pain, but even worse, there are more than 10 people who downloaded the application but never actually used it. I wonder how that can happen. They download 50MB+, but don’t use the app? This needs to be improved.


How to Have People Use Find Better Questions

Here are the things I did so far to improve the situation:

  • Ask them why they don’t use the thing.Even if they didn’t answer, that’s good feedback. They’re simply not interested.

  • I fixed a bug.This is embarrassing. There was a bug which didn’t allow you to create a list. Two people fell victim to this. They never returned thus far :( I guess that they deleted the app. It would be hard to get them to download it again.

  • Improve the onboarding a little.I just changed the text a little.

I think I’m on the right path to get people to actually use the thing. If this continues, I’ll have to make more major changes.


What else did I do this week?

That’s pretty much it for this one.

← Week 4→ Week 6: Coming at the end of this week. Make sure to follow me 👋


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