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Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. Giveaways are where you offer something for free to your audience for participating in the campaign. Businesses can leverage them to do several things at once: build a social media following, get more sales, get user-generated content, and build a positive brand image. Set goals for your giveaway, it’s critical that you set goals before you launch it to achieve the best results from your giveaway.
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