Too Long; Didn't Read
Almost 20 years ago, the science writer and naturalist Janine Benyus gave biologically inspired design and innovation a new name: biomimicry. Since then her work has communicated this long tradition to a mainstream audience outside the circles of a few dedicated ecologically and biologically inspired designers, engineers, material scientists, chemists, biologists and ecologists. Her humorous and engaging story-telling style and her well-chosen examples of nature-inspired, sustainable innovation do not cease to ignite the hearts and minds of corporate leaders, clean-tech investors, researchers and technologists alike.