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In general, the biologically inspired innovation process is to identify a particular need or design problem, for example, ‘how can we create an effective non-toxic adhesive?’ and then to identify a biological analogy to learn from and be inspired by — to follow the example: a species that manages to stick itself to a surface in an effective way. The common or blue mussel (<em>Mytilus edulis</em>) manages to ‘glue’ itself to rocks in the intertidal zone where it is exposed to strong wave and current forces.