Too Long; Didn't Read
Repeat behaviour/transactions, customer retention, churn rate — there are many ways to look at some of this data, but they all have the same power. The power of serving as strong indicators of a healthy business. So its no surprise that businesses and VCs alike get overwhelmed and discouraged when they see a dipping customer retention graph. The bigger problem is the fact that you don’t seem to put a finger on the lever that could help you plug in this hole that is slowly draining your business dry.