How Did Pocket Create a Habit Forming Product?

Too Long; Didn't Read

Pocket is a content management app that lets users save content from anywhere and have it anywhere. It’s a “Save for Later” app that allows you to read cool content later. The Hook Framework analyses Pocket app using the infamous Hook Framework. The main purpose is to understand what internal emotions trigger this behavior? what does the user want to do? The user needs stimuli through a number of things in their environment, such as FOMO and social recognition and Adwords. It communicates the user's next action through the next number of stimuli through their environment.