Binance, under Zhao's control, actively courted U.S. investors, offering exchange and broker-dealer services through its platform, despite regulatory restrictions. The company implemented a secretive Tai Chi plan, including urging customers to use VPNs to bypass location-based controls, all while claiming to block U.S. users. This strategy succeeded, with U.S. customers forming a significant portion of Binance's trading volume, even in crypto asset securities.