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MIT research shows that when a technology is first adopted by Natural Early Adopters (NEAs) as opposed to the masses, overall diffusion is greater. Early adopters are keen to experiment with platforms hoping that increased network activity results in greater diffusion thereby increasing the value of the native crypto asset. Brave has just launched a browser native self-custody wallet. Brave is attracting NEAs across many different verticals. Some users might be attracted by its privacy, speed, or crypto wallet capabilities. Others by the ability to live their crypto life at the tip of one single application.