How Big Data Can Help Personalize Your Ecommerce Store
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John is the President and Co-Founder of WebDesk Solution, an eCommerce website development company. He explains how big data can make BigCommerce stores provide a more personalized experience to shoppers. BigCommerce allows stores to use big data analytics to gather historical data about customers and analyze usage behavior, customer preferences, and transaction records. BigData is most useful in demand forecasting and trend prediction, he says. Big data helps you define your ideal market segment so that you focus your marketing efforts on that specific target segment to improve sales.