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Slogging thread by Mónica Freitas, Sara Pinto, Abeer and Jack Boreham discusses connection between headphones and intimacy. Recent studies indicate that listening to podcasts on headphones increases “perceived intimacy” with the host. In addition, headphones’ listeners proved more attentive and more absorbent to the content, tending to share the host’s views. This data could be especially important for marketing and politics as it can give brands and candidates an edge over the competition.