Too Long; Didn't Read
There is a ton of data points generated from each of your business activities today. Such data analysis can be performed for every component of business activity and all of these campaigns can be perfected with the help of data science. The future will be defined by how data science shapes it shapes how marketing is done and how it is analyzed in the right way, says Andrew Hammond. Hammond: Marketers pick strategies based on the resource that is most abundantly available. He says data science can also enable marketers to pick the right lines to use for their marketing turnaround.