Too Long; Didn't Read
News sentiment – the opinions, emotions, or attitudes presented in the news – can play a significant role in customer and investor behavior. Financial institutions can also use news sentiment to gain insight into future market movements. News sentiment analysis is typically measured on two levels: Document-level sentiment - the sentiment of a news article as a whole, and the sentiment associated with an entity (i.e. a person, place, or thing) Within these articles, other associated entities may have a neutral or negative measurement.