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The world of information that we live in today, people are now getting knowledgeable on the business practices that were at a point hidden. According to one of the studies, it was revealed that about 80% of consumers are saying that business should play a role in addressing social issues. The main principle of cause marketing is aligning a specific brand with the cause for producing profits and also helping society. The mutual advantage may include enhanced public connections, social value making, profit, and also shared value communication.
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