Goodhart's Law is Killing Free Journalism and Calls For a Third Business Model of the Internetby@jasper

Goodhart's Law is Killing Free Journalism and Calls For a Third Business Model of the Internet

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Goodhart’s law says ‘When a measure becomes a target, it ceases to be a good measure’ The decline of ad-supported journalism starts with asymmetry in measurement, says Jasper Curry. Publishers optimize for ad impressions, and we see their pages gradually fill up with ads. Newsletters are seen as one of the few ways to encourage repeat viewership, so popups are added promoting signups. In an effort to gain a larger audience, many publishers chase quantity and produce superficial stories that get views rather than going deep on a few important topics.

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