Too Long; Didn't Read
W3S group has developed an in-house AI (Artificial Intelligence) copywriting bot named Trevor. Trevor generates community content for traditional and web3 projects using ChatGPT and several APIs. It also can be fed other third-party data sources (in this case, a well-known red-top British newspaper). In addition, Trevor uses traditional media marketing techniques to encourage readers to become emotionally driven to click on the article and become irritated.