My first real post was back in 2014. Not the one that you can see here, but it was . a silly piece about a Gmail trick No rocket science, but hey: it made its way directly onto the front page of Hackernews. A week later I wrote about , second success! the Romanian president going viral on Facebook There I was, hitting the refresh button on the HN thread every 10 seconds while taking screenshots of the Google Analytics page: Yeeha! But I knew that even though 15.000+ visited our website, I won’t get any money out of it. I knew that that wasn’t even my goal. It felt right to continue, but I didn’t know why … and I stopped. people Now, after a couple of years, I think I figured it out. As a product you write a lot. Besides articles like this, there is the copy text on pages, call to actions, the user stories, Google Slides, Sheets, e-mails. manager And that’s not all. For example, have you seen how cool the ? Slack release notes are And how about famous letters from the CEO, like the when he announced his resignation? historic one by Steve Jobs Or last week’s . feature release by Medium All of the above are well-written texts, sometimes funny, sometimes serious, but easy to read and with a clear message. From my experience, in small teams usually the PM has to do most of the writing. And he should! To be clear, a good PM should own the hell out of that product/feature. She knows exactly what the message to be conveyed should be. She knows how users are ticking. And she knows that good copy is the cornerstone of good design. It’s a damn hard job, which is why I think why we should all practice. Try out several formats, channels, audiences. Whatever you write, just keep writing. I would even argue that writing is a PMs most important skill. And the good part is that we’re not alone in this. We actually have the best help in the world: A big shoutout to all you Customer Happiness people, UX-ers, Developers, guys from Sales and Marketing. You do a kick-ass job by being always there, ready to help and sometimes even jump in and do the whole job. Thanks!! 👏 Later Edit: I’m so impressed by all the reactions that I wrote a . Check it out :) Homage to the Medium Community P.S. The first picture is not mine, I saved it a long time ago and can’t remember the source. If you know, please tell me and I’ll include it.
