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Virtual and augmented reality are set to change the shopping experiences we're used to. Virtual technology bridges the gap between e-commerce and physical stores. The “Future of Retail” survey by Walker Sands involved 1,400 customers questioned about the virtual reality element in retail. Virtual test drives, weddings, honeymoons, vacations are the options Marxent predicted to be promoted via VR headsets in 2015. VR is a powerful service and product advertising platform. It integrated well in fashion and the automotive industry demonstrating high consumer engagement.