Too Long; Didn't Read
The world has indeed gone mobile. This is not news to anyone. Users are continuously abandoning the desktop as mobiles fulfill the majority of their needs. A recent consumer media report mentions how up towards 2/3 of the digital minutes are spent on the mobile phone*. This number has been rising throughout recent years and my guess is it will continue to do so. However, this does not mean apps always are the way to go. Google Play and App store are filled with millions of unused apps today. The vast majority of downloads can be attributed to only a few large players, which emphasizes the difficulty of entering the app market.