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The European Union introduced a new set of laws to reshape the way data is handled, for both consumers and companies. This is a guide for marketers to understand everything about GDPR in 12 minutes. The main things you need to know are that: It protects personal data irrespective of the technology used in capturing or processing that data. It protects individuals from all EU member states. Data that is de-identified, encrypted, or pseudonymized can still be used to re-identify a person. It will no longer be considered personal data only if it is irreversible and the individual citizen is no longer identifiable.