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It is important to conduct proper market research before launching an eCommerce product as more than 95% of new products launches fail. Market research will help you know your target audience, the latest trends in the market, consumer insights, and expectations. Keyword research can give you quick insights into the product you are planning to launch. It’s always advisable to test your products before their actual launch on a small group of people including existing customers, family, relatives, and friends. The steps for a better product launch analysis: Product Sampling for Incentivized Reviews.