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Florence Githinji is the Regional Marketing Manager of YellowCard, a crypto company in Africa that enables its users to buy and sell crypto with various payment options. She has an extensive background working in Marketing and a deep understanding of the systems in place in the East African region. In this episode of Founders Connect, she shares her background with me, her career history and trajectory, insights on marketing and specifically crypto marketing in Africa. It’s incredibly amazing to see someone with this capacity to create impact, and there is so much to learn from her.