Okay, let me show you something first: Working with crypto influencers looks like this: CPM - $500-1000 CPC - $30 The number of competitors' ads – 2 per month The number of similar projects' ads – 2 per week While non-crypto influencers are just like that: CPM - $10 CPC - $2 The number of competitors' ads – 1 per year The number of similar projects' ads – 0 per week Your jaw is probably down, and your brain is doing a lot of maths. We'll wait before you get back to us. Ready? Yes, it is what it is — while you are trying to get the best price from crypto influencers, reach a wider audience, and finally boost your crypto project, you're missing a very simple fact: 90% of crypto projects could profit from working with non-crypto-influencers. Non-crypto audience engagement could be your gold mine. Think about it. These non-crypto influencers have audiences that extend beyond the boundaries of the crypto realm. They have a diverse range of followers who might not be familiar with the intricacies of blockchain and decentralized finance. By teaming up with these influencers, you not only gain access to new users but also have the opportunity to educate and convert them into loyal followers of your project. Your crypto project promotion will go beyond Web3. So, you are probably wondering HOW exactly you should be working with Web2 influencers to reach this blue ocean of about-to-be-crypto-users. All you have to do is to keep reading — we will figure out all the steps for you. Reaching Out to Non-Crypto Influencers First thing first — establishing a contact. Forget about the typical Influencer outreach strategies you are accustomed to in Web3. You are about to talk to an entirely different breed, and your crypto vernacular might be just a bunch of noises here. So… Don't: ❌ Use the same old scripts designed for crypto influencers; ❌ Engage in pointless debates with influencers who claim "crypto is a scam"; ❌ Drop clichéd phrases like "quick money" or "to the moon" in your outreach; ❌ Avoid using crypto slang that might alienate non-crypto influencers. Do: ✅ Seek out influencers who have already shown some interest in cryptocurrency; ✅ Customize your outreach scripts to align with the influencer's interests and concerns; ✅ Be prepared to address any doubts or skepticism the influencers might have. Right Niche — Right Consequences One step aside, and you will miss this blue ocean of supporters. For example, if you choose the wrong niche. If you need a hand here, you might want to contact a crypto marketing agency. Better the one with experience and understanding of both Web2 and Web3. In case you want to do it on your own, here are a few things to keep in mind. While choosing a niche, avoid: ❌ Working with influencers who don't have your target audience; ❌ Choosing a niche without conducting thorough analytics; ❌ Interacting with niches that already have dominant crypto influencers. Instead, prepare to: ✅ Research and analyze the niches your competitors are working with; ✅ Segment the demographics of your target audience, and find niches that align with your findings; ✅ Conduct niche research for crypto projects in Web2; ✅ Engage in conversations with representatives of your target audience to gain valuable insights. Learn the Reality of Web2 Influencers Might sound a bit out there, but this is truly an entirely different reality. So, let go of expectations, and try to get as much knowledge as possible. What are the main differences here? — Non-crypto influencers literally never launch a campaign as quickly as their crypto counterparts. Speed — In Web3, they could do it overnight. Non-crypto influencers are not ready to launch a campaign as an urgent matter. Urgency —  prepare to go through the necessary legal activities and paperwork. More formalities — banking transfers may take weeks to complete, so plan accordingly. Traditional payment systems Recheck Your Budget Here's where you need a double, or maybe a triple-check. Diving into a campaign without conducting additional research may break your budget because, again, you can miss the niche. Many projects here tend to rely solely on typical crypto approaches, which we strongly recommend avoiding. This is where you have to play it by the Web2 rules: Conduct thorough customer development to understand your target audience's needs and preferences; Utilize well-tested marketing approaches that have proven successful; Structure your campaign to align with non-crypto audiences, making it feel natural and relatable; Study how other influencers have seamlessly integrated crypto content to make your campaign feel native. If it does feel like a lot of work, you can always hire a team that A) has already done it dozens of times, and B) can tailor it to your unique approaches. Where to find such a team? Just contact us, that's it. How to Shape a Campaign? If you found your influencer, the next step is to launch a campaign. This is a delicate art that will eventually show what results you can get. A rookie mistake: launching a one-time campaign and exhausting all your resources. Forget about one-time things here and commit to longer relationships ;) Non-crypto audience conversion will be different from what you know, but it will bring you crypto project visibility. When you forge a long-term partnership with an influencer, you create a bond that goes beyond a single campaign. They become advocates for your crypto project, continuously sharing their experiences, insights, and excitement with their followers. This not only helps you reach a wider audience but also establishes your project as a trusted authority in the crypto space. 📌 Continuously test hypotheses and refine your approach to ensure crypto campaign optimization; 📌 Begin with minor influencers' collaborations to gauge performance without breaking the bank; 📌 Identify the influencers who deliver the best results and consider long-term partnerships with them; 📌 Leverage your product to educate the audience about crypto gradually and organically. A Few Recommendations on Delegations After learning about this curvy path, you probably noticed how a quick thought crossed your mind a few times. Was it about delegation? I bet it was! It is normal, and moreover, understandable. Sometimes it's inevitable. So, you might need proper guidance on how to delegate non-crypto influencer collaboration. : Don't ❌ Entrust your campaign to a non-crypto marketing agency without relevant experience; ❌ Partner with a crypto marketing agency that hasn't worked with non-crypto bloggers. : Do ✅ Collaborate with a Blockchain marketing agency experienced in handling Web2 projects; ✅ Consider working with hybrid agencies that have successfully engaged both Web2 and Web3 influencers. Summary In the end, it is not about Web3 vs. Web2 influencers. It is just about seizing opportunities. Your crypto project branding will definitely win from such an approach. Don't waste another moment relying solely on typical crypto approaches. Start leveraging non-crypto influencers and tap into their diverse followership. It's time to expand your horizons and boost your crypto project like never before. Start now and reap the rewards. And one more thing: if you are about to delegate it, you know who to contact. (Hint: the masterminds behind this guide). That's it!

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Forget Crypto Influencers or Why Non-Crypto Influencers Are the Game-Changer for Your Web3 Project!

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Rusya Safina

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Forget Crypto Influencers or Why Non-Crypto Influencers Are the Game-Changer for Your Web3 Project!

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Rusya Safina

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