Five Promising Startups That May Change the Way We Do Business in 2023 and Beyond

It is never too soon to start thinking about what is coming next. Over the last few years, the world has been changing dramatically. We are seeing these changes in every aspect of our daily lives, from the way we think to the way we buy food and do business. It is obvious that we should keep up with the time and enter the new world with its rules. To be on the safe side, many of us try to learn new professions and get new skills to suit the new reality. Although we cannot be ready for everything, we can try to predict what the new epoch has prepared for us. We will make just a short-term forecast without delving into the future.

The Trends That Will Shape Businesses Next Year

In recent decades, people have become successful by creating something new or establishing their own businesses. Although it is not as easy as pie, there is a vast array of companies specializing in various spheres. To succeed in this uphill task, business people should always be one step ahead of the competition. Thus, let us take a brief look at the factors that may influence business in 2023.

Over the past few years, the business has undergone numerous challenges. Now, people have to deal with the aftermath of various events, including the pandemic, the current geopolitical situation, energy crises, and the global economic downturn. Apart from that, those who want to gain success in this or that sphere should always keep abreast of trends in the technology sector.

Judging by the survey conducted by Forbes, we can highlight five trends that will shape business in 2023. First of all, we cannot ignore the rapid development of transformative technologies, including artificial intelligence (AI), the internet of things (IoT), virtual and augmented reality (VR/AR), cloud computing, blockchain, and super-fast network protocols like 5G. With these technologies, we can say that we are on the threshold of a new era of “intelligent enterprises”. In other words, all the systems and processes will complement each other to produce the best possible result. The positive influence these tendencies have on the way we do business shouldn't be underestimated.

The recent economic insecurity will also shape our business preferences in the upcoming year. Thus, companies have to become resilient to such challenges as surging inflation, global economic collapse, and supply chain disruptions. They should explore new ways to mitigate all the risks.

Companies should also take into account green trends, which are expected to gain traction in the new year. Most customers and consumers now prefer green projects to those that may damage the environment. That is why every business should have a plan for how to reduce any negative impact and become more eco-friendly. Now, when the economy is in dire straits, green policies will be able to make a real difference.

In 2023, customers will prioritize the experience over other factors. Since the standard of living deteriorates, people will be more conscientious about the things they spend their money on. Companies should primarily remove the hassle from the life of their consumer by helping them choose what to buy and providing after-sale support. In the new reality, this could become possible thanks to advanced technologies that could help us create virtual areas where we can watch a presentation of a particular thing or try on a dress.

In a world where automated technologies can replace people, business persons should know how to maintain the balance between smart machines and unique human skills. It is a real challenge for most companies in 2023. They should settle the issue to stay afloat.

Adapting quickly to new emerging technologies requires companies to invest significant amounts of money as well as outperform their rivals. Using the same technologies, it is almost impossible to win the competition. Let’s take a closer look at startups that may help businesses adjust to this new reality.

Data Protection and Management

Let’s start with Collibra, the most backed startup in Belgium. Collibra is an end-to-end data intelligence platform that promises to accelerate digital business transformation. It is a data catalog platform that helps organizations better understand and manage their data assets. Organizations typically use Collibra as a tool for IT, data owners, and officers in charge of data protection. Their primary objectives are to protect data, and ensure it is properly governed and used. In a world, where you can either win or die, you should always be on guard. Since information has always been the most valuable asset, you should cherish it as the apple of the eye. In this question, new technologies and the constantly changing world are on your side.

Cryptocurrency Adoption

The next trend that dictates its rules is a switch to cryptocurrencies as a payment method. In this day and age when the global economy is on the verge of collapse and governments of various countries are taking small steps in the dark, trying to curb inflation, funds security is coming to the fore. That is why businesses more and more often choose cryptocurrencies as a simple, secure, and fast payment method. Although we all try to keep pace with the times, we still feel somehow confused when we start working with something new. In this regard, we can focus on CoinPipe which created a tool to simplify crypto payments. The company provides solutions for businesses to help them unlock amounts of untapped revenue and contribute to customer comfort. With CoinPipe it is much easier to set up and put crypto payments to work. This tool will suit even those who are just on their way to implementing crypto payments. Everyone will appreciate its beginner-friendly design, the absence of intermediaries, and direct payments.

Let's move on to another service that may simplify the lives of many businesspeople who lack tech skills. This is Roketo, a DeFi toolkit that boosts your business by streamlining regular payments and offering infrastructure solutions for your tokens. With this service you can stream cryptocurrencies on a time basis, having full control over your funds. It allows you to start and pause streaming at any moment. Using Roketo, you can reduce payment risks and make the process more convenient for the employee and employer. It is a great solution for a quick set-up of payroll for employees with full transparency and financial safety. You will surely benefit from low commissions, high transaction speed, and transparency. Businesses may use the service to pay employees, send grants transparently, issue their own tokens, and transfer them to investors. It will take you less than a minute to set up your business process with Roketo.

Going Green

The more and more popular green policy also makes businesses alter their approaches and search for solutions. We have already mentioned that most clients prefer eco-friendly projects to those that may harm nature. Green Places offers a unique slate of services focused on helping business owners meet requirements of modern life. This set of services helps businesses to calculate their carbon footprint and intends to communicate the business carbon-reduction efforts. With this service, your business will look more attractive to green consumers.

Sales and Marketing Management

Since every business is involved in sales and marketing, it needs some reliable solutions in this particular sphere. Return is a startup that may noticeably facilitate the lives of business owners. Return manufactures AI-powered B2B software dedicated to improving sales and marketing management. The company offers a user-friendly dashboard where entrepreneurs can easily monitor the return on investment for various sales and marketing campaign efforts. Notably, sales and marketing consume most of a business' time and resources.

Conclusion

There is no doubt that the modern era not only dictates its own rules but also provides us with new opportunities. Taking advantage of these opportunities will enable you to improve your business and learn something new. What could be more expensive and desirable than a brilliant idea? Of course, nothing. The changing reality is opening new doors, forcing us to search for fresh solutions, which will surely lead us to new heights. That is why the upcoming year is promised to be challenging, but really exciting and fruitful.