F is for Fendi: How Luxury Brands Cater to Gen Z via Social Mediaby@alahausse
1,934 reads
1,934 reads

F is for Fendi: How Luxury Brands Cater to Gen Z via Social Media

by ÀLA.HAUSSE4mJune 17th, 2021
Read on Terminal Reader
Read this story w/o Javascript
tldt arrow

Too Long; Didn't Read

Italian fashion house Fendi has seen major success over the past few years launching innovative digital campaigns, all of which put the younger generation on center-stage. Instagram has been the go-to social media platform to launch and drive marketing campaigns. With the rise of the new generation, comes a new wave of social media platforms, such as TikTok, Fendi is at the forefront of it all. In recent years, Louis Vuitton has allocated half of their marketing costs solely to digital media.

Companies Mentioned

Mention Thumbnail
Mention Thumbnail
featured image - F is for Fendi: How Luxury Brands Cater to Gen Z via Social Media
ÀLA.HAUSSE HackerNoon profile picture
ÀLA.HAUSSE

ÀLA.HAUSSE

@alahausse

World's 1st Sustainable AI P2P Multifunctional Fashion Ecosystem, for Me and You. www.alahausse.ca/ [email protected]

Share Your Thoughts

About Author

ÀLA.HAUSSE HackerNoon profile picture
ÀLA.HAUSSE@alahausse
World's 1st Sustainable AI P2P Multifunctional Fashion Ecosystem, for Me and You. www.alahausse.ca/ [email protected]

TOPICS

THIS ARTICLE WAS FEATURED IN...

Permanent on Arweave
Read on Terminal Reader
Read this story in a terminal
 Terminal
Read this story w/o Javascript
Read this story w/o Javascript
 Lite
L O A D I N G
. . . comments & more!