Too Long; Didn't Read
Italian fashion house Fendi has seen major success over the past few years launching innovative digital campaigns, all of which put the younger generation on center-stage. Instagram has been the go-to social media platform to launch and drive marketing campaigns. With the rise of the new generation, comes a new wave of social media platforms, such as TikTok, Fendi is at the forefront of it all. In recent years, Louis Vuitton has allocated half of their marketing costs solely to digital media.
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