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As much as 70% of startups fail to reach the ten-year mark, the odds are stacked against these budding businesses. Luckily, today’s startups can rely on a bevy of tools to increase the efficiency of their business. Such tools can give you a competitive advantage against established businesses and other startups.Here are four tools your startup should invest in:Accounting and Invoicing software, customer relationship management software, productivity and time tracking software, marketing tools, and time-tracking software.