Too Long; Didn't Read
The most successful tech businesses like Apple and Google know the reason why they exist. Ask the “why” according to Simone Sinek, the proponent of the ‘Start With Why’ narrative, enables whatever business to penetrate a saturated market. The tech industry is just so varied, so big, that for whatever problems, Google can point you to a solution. Research the industry gap and research what differentiates you from the competition. And what kind of story does B2B services can give you that are neither inspiring nor vulnerable.