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ENS is collaborating with GoDaddy to merge traditional Domain Name System (DNS) profiles with Ethereum-based .eth names, eliminating transaction fees for users. This move aims to bridge the gap between conventional Web2 and decentralized Web3 identities, potentially streamlining and simplifying how users interact with digital identities across the internet. By doing so, ENS and GoDaddy are working towards making Web3 technologies more accessible and user-friendly, encouraging broader adoption among internet users. This partnership could significantly impact the ease of managing online identities, pushing forward the transition towards a more decentralized web.