Too Long; Didn't Read
People prefer eCommerce solutions when shopping. A survey of 2,500 participants conducted by <a href="https://www.inc.com/peter-roesler/new-research-reveals-more-consumers-are-shopping-online-for-everyday-items.html" target="_blank">Periscope</a> found that more consumers are shopping for everyday items online. However, the modern digital shopper is easily turned off by poor user experience (UX). This is partly why eCommerce testing for your website and/or mobile application is critical prior to launch. This article looks at effective ways of improving eCommerce testing so you can truly serve your customers.