Too Long; Didn't Read
Most companies invest little in PR, but they stop spending on PR at $50,000 a month. Most startups spend 5-10k dollars a month on PR and expect sales will grow. A PR agency should earn immediately and preferably a lot at once, says Gurley. Gurley: "There is no goal of doing good work, gaining clients, and then successfully selling or going to an IPO" Gurley believes PR can help with domain authority, recognition of the company among investors and partners, HR brand for employees, personal brand, and reputation of employees as experts.