Too Long; Didn't Read
Before you begin your marketing activities, conduct market research on everything, including the channels and content.
With so many businesses trying to create and publish content online, it is essential to go beyond it. Instead of burning money in a paid advertisement, create quality content that serves your user search intent. It would make your brand more credible and trustworthy.
The nature of being cost-effective way and its personalized engagement made it worth implementing for small businesses.