Too Long; Didn't Read
The words "digital marketing" and "performance marketing" started to circulate more often during the challenging pandemic. Advertisers must connect with publishers or agencies to build and run adverts for their business on any performance marketing channels, including social media, search engines, videos, embedded web content, and more. In performance marketing, merchants and service providers pay publishers a fee when a specific activity, such as a sale, is accomplished. Digital marketing focuses on long-term, strategic key indicators rather than those superficial measurements.