Developing Your TikTok Messaging for Your Marketing Strategy in the "New Normal"

And a little more about how brands do not clog users' feeds on social networks.

How To Use TikTok For Your Marketing Strategy

TikTok is a social media sensation that marketers can no longer ignore. Although the platform is most used by Millennials and Gen Z, it is becoming popular with influencers, celebrities, and even politicians. For those, who want to try this trendy business app, remember that you will be creating video content in a format other than Instagram or Facebook. TikTok does not rely on high-resolution images or polished content. Its users are looking for originality, creativity, fun, and humor.

What Is A Hashtag Challenge?

This unique TikTok content is one of the best ways to boost engagement and introduce your brand to its community. The idea behind a hashtag challenge is that users create their content around your campaign. If you are a small business owner, this is your chance. While your task will receive creative and original content, it should have a clear goal for determining ROI.

The "New Normal": How COVID-19 Will Force Marketers To Grow

Develop messaging Since the advent of digital, marketers have had to abandon traditional marketing strategies to incorporate new digital tactics and tools. To reach their audiences, companies must continue to invest in SEO initiatives, but must also pay more attention to the content they create and promote.

Focus on emotional needs It is no longer enough to simply spread the word and hope that people will notice it. Companies must adapt their marketing efforts to focus on the emotional needs of their customers, not just the product or service they are selling. It takes more effort, but the right message will lead to customer loyalty.

Use the latest technologies Artificial intelligence and machine learning have been discussed frequently in the industry in recent years, but many still misunderstand these technologies. Marketers need to use these valuable tools as they can help companies deliver tailored content to users based on their past behavior or browsing history.

Work live Customers want to interact with brands, and even when they are quarantined at home, they want face-to-face communication. Companies can meet this need by providing their customers with an experience through live streaming. Ultimately, the “new norm” is based on the search for new ways of virtual collaboration and building meaningful relationships.

Stop apologizing and get to work Just as workers have changed the way they approach their daily tasks, the pandemic could dramatically change the way marketers and audiences interact. Since the emergence of COVID-19, companies have begun to apologize despite the fact that they had no control over the situation. The first step for companies is to go back to what they are doing, not apologize.

Using Marketing Channels During COVID-19

The COVID-19 pandemic has greatly impacted customer sensitivity and response to marketing campaigns across various marketing channels. For business owners thinking about how to adapt during these difficult times, it is very important to understand how to adjust their marketing and customer messaging accordingly.

Switching to digital marketing channels Event hosting and outdoor use have dropped to a minimum, and companies are seeing the need to invest in their digital marketing strategy to better reach their customers.

Investing in content marketing

As many companies are cutting their ad spend, they have shifted their budgets to content marketing. During these difficult times, companies must focus on providing value to their customers and minimize any tough sales tactics. Content marketing is the perfect method for this.

Correct messaging It is also very important that during this time, companies adjust the messaging of their marketing campaigns. Be sure to improve your posts so that you don't add additional burden to your customers.

Use of social media advertising

People of all ages turn to social media to stay in touch with their loved ones during a pandemic or just to spend their free time there. Facebook has reported a 70% increase in platform usage since the start of the crisis.

You can compare the traffic figures on your brand's website before using TikTok and after. You can use Ahrefs, Semrush, or Similarweb to do this. Statistics show that linking to sites in social networks increases conversions and consequently traffic.

Contextual advertising

If you plan to include contextual search in your marketing plan, avoid any keywords related to COVID-19 or coronavirus. Google legitimately checks these messages to ensure they do not contain false or harmful information.

In conclusion: instill trust in your customers An increased sense of uncertainty means you need to instill trust in your customers by helping them understand through your messages that your company cares about the health of your employees as well as the well-being of your customers.