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Engineering leader at Square: Where does culture come from? How do you set a culture that builds your dream team? Annie is a software engineering leader on Square’s platform & infrastructure engineering organization. She says culture is defined by a set of shared principles or philosophies. Annie: Culture is not binary; there are many different types of culture that optimize for different things. An example: Hiring a large company will be made up of many engineering teams; sometimes teams sometimes have different engineering experiences.