Too Long; Didn't Read
As we celebrate the 25th year of CRM applications and platforms, the emphasis of CRM is no longer on emails and physical addresses. Today, mobile is where customers are and IoT devices are soon to follow. Are CRM systems prepared for an era that might focus on device IDs, Data Management Platforms, and inferencing engines? On the cusp of CRM’s silver anniversary, what might we expect to see for CRM in 2017?