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Jeff Gluck is the CEO of CXIP Labs, the NFT minting platform, [CXIP]. He explains the need for security measures and provenance authentication in the marketplaces to deter counterfeiting and theft. He also discusses the growing potential of theft, counterfeiting, and data loss. Gluck: 'Owning smart contracts is an extension of how crypto shifted the true ownership of digital assets to the users’ hands. With crypto, banks or investment vehicles are no longer needed to provide safe custody of our money, it is only fair that the smart contracts themselves are owned completely by the creators'