Cross-selling in eCommerce Matters: A Technical Guide for Upselling Online
Too Long; Didn't Read
The article describes a method for launching a cross-sell feature in e-commerce using the "Mnogo Lososya" mobile app as an example. The feature is a basic collaborative filtering recommender system that combines user-based and item-based approaches and can increase revenue. The article discusses the architecture and the algorithm used, recommendation examples, metrics, and potential implementation outcomes.