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Cross-channel marketing is a process of combining diverse marketing channels in a way that produces a logical advancement for the targeted persona to headway from one stage to another. The channels should work in sync to provide proper context to particular personas as they move from one channel to the next. It helps to meet the customers at their place and in the format that catches their attention. Cross channel marketing takes a widened perspective and a complete view of what exactly your marketing is willing to achieve. The right amount of effort in the right places helps you implement things effectively and achieve outputs efficiently.