Four creators have now made $10M+ on Teachable.com and 'Ninja' earns between $400k - $800k a month. What all creators need is an engaged fanbase or community. That would prove "skin in the game", and engage communities. The social side of fan bases exist because people crave validation. It's a similar mechanism to Twitch's donations today. The more people manifest interest in the higher value in online media. There is reflexive value in communities around people or ideas. Part of the value is the social signaling of the higher quality of content produced over time.