\Every business is trying its best to be visible on Instagram. So far, . Furthermore, . Those figures are both exciting and scary.\The good news is that you have a chance to showcase your product or services to 500 million + active users daily. On the other side, you are competing with 200 million + businesses for attention. That is some stiff competition.\So, what can you do to cut through all that noise? In this piece, I will go through three types of content that can help your content reach more people.## 3 types of content that can help you boost your Instagram profile.* Educating posts* Engaging posts* Entertaining posts## Educating Posts Most people come on Instagram to learn new things. Why not take that advantage and teach them something new? For example, you own a bakery shop. Instead of posting your products all the time, why not teach your audience how you prepare your bread?\You can teach them your simple tricks when it comes to adding sugar. You can also teach them how to manage the heat for that perfect bread. According to the tech giant, . Make them discover your products by providing valuable content that educates them.## Engaging Posts No one loves to follow a boring account. If you are not engaging your audience through your posts, you are losing out on a lot of free traffic. Let's take the bakery as an example. You can encourage your existing followers to generate content for you. Give out coupons to whoever takes a pic while in your bakery.\Generate a unique hashtag and share it with your followers. Ask them to use it when they take photos in your bakery. Remember, . You will get free traffic to your account. Others will be curious enough to try your products because their friends are posting about them.## Entertaining Posts Your Instagram stories can be a good spot when it comes to entertaining your audience. Depending on your type of business, there are different ways you can achieve this. For example, let's go back to our bakery. You can post short videos on your stories that introduce your employees.\Also, you can share a tour of your bakery. Give your users an all-exclusive pass to some of the areas where the action is taking place. These are just examples but, there are so many ways you can entertain your audience without selling to them directly.\An Instagram study shows . People want to view your stories. Why not make it fun?## ConclusionPeople are tired of seeing ads everywhere. You see ads on tv, hear them on the radio, seeing them on billboards and other places.\The last thing a user wants is to log in on Instagram and see more ads from your business. Tone it down and try a different approach that is within your business objectives and keeps the users locked.\With the 3 E's, you will attract more traffic to your profile and increase sales. Moreover, you will create a long-lasting relationship. there are 500 million + daily active members on Instagram there are 200 million + businesses already using Instagram 70% of shopping enthusiasts turn to Instagram for product discovery User-Generated Content Has a 4.5% Higher Conversion Rate that 1/3 of the most viewed stories are from businesses

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Digital marketer and growth hacker. I focus on helping small businesses grow on social media. Cat dad.




Create Instagram Content your Audience Would Actually Like to See

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Khamisi Hamisi

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