Corporate Gifting: How to Find the Best Gift that Matches Your Brand

It can be a struggle to choose the right gifts that match your brand and customers, but the effort is rewarding in the long run. Corporate gifting can build stronger relationships, foster growth, and create new opportunities. In fact, corporate gifts provide immediate emotional connections that are similar to archetypes. 

Gifting has several benefits for your business. It can help retain customers who feel motivated, encouraged, and valued by your brand. It can increase your brand’s reach through word of mouth while also building constant touchpoints that keep your brand in the forefront of clients’ minds. 

Aligning your brand with a specific archetype can help increase your value to customers by giving your brand more personality. There are 12 major brand archetypes to choose from, like the Outlaw, Caregiver, or Ruler. Surveys show that 63% of customers dislike generic ads and brand messaging while 90% of customers are attracted to more personalized and authentic brands. Therefore, pairing corporate gifts with brand archetypes can create deeper connections. 

A better connection with customers can lead to benefits such as greater sales and return on investment, an increase in new leads, lasting loyalty, and opportunities to gain dedicated brand ambassadors. 68% of people who received quality gifts stated that it strengthened their relationship with the brand. 80% of customers also said they would do business with a brand after having more personalized experiences with them, such as receiving a corporate gift that fit the brand archetype. 

Different gifts can pair well with different archetypes. For example, brands that align with the Magician archetype value mastery, so it’s best to consider unconventional gifts for the unordinary, like a kaleidoscope. On the other hand, brands that resonate with the Lover archetype value intimacy and therefore would consider sensual gifts for the indulgent, such as a deluxe shawl collar robe and slippers gift set to show their clients they value their senses as much as they do.

Don’t appear generic to your customers and clients. Follow a well-defined archetype to turn your brand into a relatable personality others can build a connection with, especially through gifting opportunities.