Too Long; Didn't Read
UpStamps is a startup that makes it easy for you to enable and disable features of your website in production. They also offer A/B testing of features based on segmentation. People want to feel addressed and understood when writing copy. To be able to talk about your visitor you need to know them thoroughly. You need to get in the head of the visitor and answer his questions. You don’t want to sound like Jordan Belfort but more like Oprah Winfrey. The headline that focusses on the pain point that has the most emotion is.