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Competitive Analysis gives businesses the unique ability to understand the ins and outs of how their competition works. It provides them with opportunities and inefficiencies in the aspect of competition they can take advantage of. Staying on top of industry trends in order to make sure your products are leading the competition is important and with well-done competitive analyses, business owners and managers can more easily identify opportunities to innovate, market their companies, improve their products or services, and stand out, despite the competition. The goal of competitive intelligence is simple; gather and curate the information required to identify a line of attack and to create your Go-To-Market (GTM) strategy.