At Youshd, our vision is to decentralize marketing through social commerce, away from low-trust channels such as FB, Google, and large influencers toward the high-trust social networks of everyday consumers

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If you are an Entrepreneur and have a pulse, fundraising is one of the worst things that you have to deal when you are running a Startup. Today, I am going to show you . how to love it Negotiating is most important skill that any Entrepreneur should have. And it is the only skill that helped me save my company a couple of times. the I talked before about which is a fancy word for knowing something that the other person doesn't. information asymmetry The last two times I raised money for my Startup, I did it through . It also took me just a week to close the round but that is another story. SAFE SAFE has many advantages (and disadvantages of course) but the most important advantage is that it gives you . an informational edge The NUMBER ONE issue that I face whenever I am fund raising is having the first couple of investors . After that it is much easier. So much easier. But what usually happens is that everyone waits for the other person to make the first move and then . commit ALL of them have to go together at the same time Or even worse, you round to close at a specific date and if you don't have all your investors lined up - poof. has You.should.never.do.this. SAFE gives you the informational edge as your investors can come in random order. You can even have your round open all year long if you want. . There is no start and end date Your fund raising conversation should be: Hey we have a round open, with minimum $25k to fund our sales. The cap is $10M. What makes it more interesting is that you can give different terms to different investors (we call this ) based on how early they join the round, their importance or the amount money the put in your company. All with the same, super simple document. Pure epicness. high resolution investing Take this example: For early investors, I am willing to give a cap of $3M and . After I reach $500k, I won’t give any discount but one investor that I consider strategic I want her to join so I give her a cap of . 10% discount $2.5M and 10% discount After 6 months, I am killing it but I have a couple of people that are still interested so then can join with a $5M cap. Same document. No legal fees. Plus, you don’t corner yourself by having to coordinate with all the investor and push them to commit before an end date. If you ever tried doing fundraising using Converting Debt or equity, first of all you are an idiot and second of all open your eyes and see how it is done with SAFE. Unless you are a masochist. Or an idiot. I would love to hear your opinion and answer any questions you might have. Fund raising is an interesting but hopefully I can help you sweaten the pill ;) beast Hit the comment/reply button below and I’ll reply to every single one of you. We are all awesome. Previously published on SubStack.

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