Wyze has unveiled the Wyze Cam v4 wireless security camera. The latest model improves upon the Wyze Cam v3 Pro with wider dynamic range imaging, better audio, and a built-in siren.

Wyze releases Wyze Cam v4 wireless security camera adding wider dynamic range imaging, better audio, and built-in siren - NotebookCheck.net News

Wyze&#x27;s latest security cam packs a punch with super clear video and crazy fast Wi-Fi

The Wyze Cam v4 blows away past models with the sharpest picture yet

The Wyze Cam v4 is a budget security camera loaded with premium features. Its sharp 2K resolution is enhanced by vibrant color night vision and AI smarts that can identify and track subjects in any space indoors or outside.

Wyze Cam v4 review: The new king of budget security cameras | Tom's Guide

----Shop Wyze products now: https://www.wyze.comConnect with us in our communities!https://discord.gg/wyzehttps://tiktok.com/@wyzehttps://www.instagram.com/W

Wyze Cam v4 - Guided Demo - YouTube

Introducing Wyze Cam v4 - YouTube

Hey friends, welcome to r/WyzeCam! This is a community of tinkerers, helpers, and dreamers that are united by products from a Seattle-based startup that aims to make amazing technology accessible to anyone and everyone · Say hello to the all-new Wyze Cam v4, and the best picture ever on a Wyze Cam.

r/wyzecam on Reddit: Wyze Cam v4 - Released 3/26/2024

Posted by u/JayInFlorida - 14 votes and 68 comments

r/wyzecam on Reddit: Wyze Cam v4 announced

The Wyze video Doorbell v2 is great for the price, but you have to accept some compromises over more expensive options.

Wyze Video Doorbell v2 review: Does it get any more affordable than this

Wyzo

wyzo

Almost every product marketer and stakeholder gets jitters in their course of standing out and giving their product a wow launch. But here's the thing: every launch needs a killer script, just like movies, and for your product, that's the . Go-to-Market (GTM) strategy However, launching a B2B product has always been challenging. In the competitive business arena, stats reveal a harsh reality: 20% of businesses fail in the first two years, 45% by year five, and 65% by year ten . But the go-to-market approach has been a game-changer in minimizing these odds. (U.S. BLS) Interestingly, traditional product development follows a linear route: research, prototype validation, and marketing. Yet, this model can result in late-stage revelations about market demand and consumer interest. And it is one of the reasons why most businesses have to face the odds. That's where the content-led GTM strategy flips the script. It's a lesser-known, increasingly popular GTM strategy in – to accelerate brand awareness, sales, and growth. This article is a deep dive into the waters of content-led GTM strategy. B2B marketing But first.. What is a GTM Strategy? A Go-to-Market (GTM) strategy is your game plan for introducing your product or service to the world. It's a tactic that combines marketing, sales, and distribution to make your product a successful fit. To launch a remarkable product, you must have an actionable, effective go-to-market strategy – concise, focused, and aligned with your target audience. Here's the follow-up question: Who typically needs a GTM strategy? In the ideal world of B2B, the GTM strategy is suitable for businesses: Introducing a new product in a familiar market. Unveiling an existing product in a new market. Testing the waters for a new product's growth potential. One standout example of an effective B2B Go-to-Market (GTM) strategy is Salesforce. Salesforce has consistently demonstrated a comprehensive and successful approach to GTM in the B2B space. Their strategy revolves around the cloud-based delivery of customer relationship management (CRM) solutions. Their go-to-market strategy extends beyond the product roadmap, aiming to secure a competitive advantage & getting products directly to customer’s hands. A GTM plan gives you an edge – helping you beat competitors, set up scalable marketing, and use the right tactics. Skip this step, and you risk launching into the unknown without understanding what the market needs. Welcome to the World of Content-led GTM Rightly put, Content-led GTM is a humble mix of . Marketing and Content The foundation of the content-led GTM strategy lies in leveraging high-quality content that acts as the catalyst to drive business expansions. Providing authentic value to customers, rather than constant hand holding, can significantly elevate a marketing strategy's impact, surpassing the influence of a sales-led GTM approach. Also, trust-building takes time. At times, brand building takes several pieces of top-notch content. But in a nutshell, genuine content and promising offerings draw customers sustainably. In this approach, it is vital to make information about your products and services easily accessible to prospects and recurring customers so they can pick what they need for their business. Think of it as an apple orchard where your ICPs are happily invested in the harvest. The low-hanging fruit is your content arsenal. Meaning, the content they find intriguing is readily available at their fingertips. We live in a content-heavy world, and many customers may not fall for the same old gated content gimmick. Content-led GTM strategy lays the content platter on the table, allowing users to serve themselves. Self-serving is a critical feature of modern marketing, sans gating content that only spams ICPs with a series of email sequences. And they might not be up for it! Ungated content promotes broader sharing and outreach, reaching beyond your target audience. Thought leadership is vital, but hiding valuable assets behind forms hinders growth. To receive a credible product launch, better opt for a sound content strategy with contextual delivery for seamless audience engagement. A quick note about content gating: Why to Consider Content-Led GTM Strategy? This transformative approach places compelling narratives and valuable insights at the forefront, becoming the ignition behind your market entry. Content led GTM strategy helps with: Early Market Validation: Content-led GTM validates market demand early, ensuring product-market fit. Risk Reduction: Minimises late-stage setbacks and failures, optimizing market entry risk. Cost-Effective Acquisition: Delivers a cost-effective approach to customer acquisition. Deeper Customer Connection: Establishes a profound customer connection from product development, ensuring sustained engagement. Significant SEO Impact: Drives advanced SEO, enhancing online visibility and attracting warmer leads. Brand Recognition: Improves brand recognition through strategic content that resonates with the target audience. Power of Content in GTM Approach The blazing success of 'content is king' holds the fort for many conversations. The power of Content in GTM strategy steers your messaging to captivate, engage, and deeply connect with your coveted audience. Content can leverage your GTM strategy in multiple ways, but to harness the maximum potential, you need to deeply understand the content that is rightly positioned for stages of the GTM strategy. 1. Educational Content: Engaging content is the core of any marketing effort, precisely in today’s content driven world. Therefore, awing your audience with insightful blog posts and tutorials beyond product features draws them deeper to your business. At this point, invest in educating about your company and empower customers with knowledge that enhances their overall experience. , According to research consumers are 131% more likely to buy from a brand immediately after they consume early-stage, educational content. 2. Promotional Content: Highlight the value of your product through compelling product demos and case studies. Let your target audience understand and resonate with your product's concrete benefits and success stories. Here, you can vouch for tangible product benefits and feed their minds with real-world Success Stories. 3. Thought Leadership Content: White papers, in-depth reports, and expert opinions supplement a brilliant content format to position your brand as an industry expert. You can build a foundation of trust and credibility among your audience by considering narratives an expert could have. Take the help of SMEs & scour through podcasts and interviews to get your facts right. Integrating Content Marketing into a GTM strategy In a recent study by Wyzowl, delving into buyer content preferences, the insights unveiled a fascinating landscape: 69% of buyers prefer short videos 18% of prospects opt for text-based formats 4% favor infographics 3% choose ebooks or reports 3% prefer webinars 2% lean towards sales calls or demos In the present world, video content reigns supreme. It's not just about showcasing products; it's a direct path to guide users seamlessly towards making a purchase, down the funnel. In the world of content-led GTM, it's not just about accessibility; it's about satisfying the consumer's hunger for authenticity. To integrate content marketing into GTM strategy, follow these steps to imbibe content rightly into your strategic blueprint: 1. Know Your Audience: Understanding your target audience and creating buyer personas to guide your content efforts is like an imperative gut check. At this stage, focus on retrieving a wealth of information because modern marketing is based on how well you know your audience and ICPs. Given the long B2B sales cycle, drench your feet in doing extra homework, including the challenges and requirements of each role, such as end users, CFOs, and operations leads, in your buyer persona. Most importantly, forge meaningful connections by tailoring content to demographics, pain points, and interests. 2. Stay Ahead with Competitive Insights with a Refined Messaging Your product and messaging are unique to your organization. Serve authenticity by making your unique messaging streamlined across all channels. To do that, analyze competitors' strategies to identify gaps and opportunities for setting your brand apart. Take this problem for instance, : Affordable running shoes with necessary support are scarce, given the high prices ($100+). Buyer Challenge : All shoes in your product line are priced at $80 or less, ensuring accessibility without compromising quality. Your Product Solution Some options are below $80, but sacrifice support and durability, falling short of our comprehensive offering. Competitor Solution: In crafting your messaging, always consider: "How would my target buyer perceive or understand this?" It's the key to ensuring your focus remains on addressing their needs. 3. Tailor GTM Content Plan: Effective deployment is critical for content to excel in its performance. Create a content marketing plan leveraging your GTM strategy, addressing your audience's needs at each stage of the buyer's journey. It lets you expand your palette of content types and bucket them. For example, SEO content attracts new visitors. Case studies and webinars engage those considering your product. Free trials funnel down & convince potential customers to commit. 4. Align marketing channels to your ideal audience: Now, you need to meet your prospects. Choosing marketing channels that align with how your target audience consumes content makes sense. For instance, if your ideal customer uses YouTube but not Instagram or Facebook, you should focus on YouTube ads rather than paid social posts. 5. Collaborate Across Teams: Collaboration across teams is the linchpin of a successful content-led GTM strategy. When sales and customer service teams are in sync, the resonance of your messaging is amplified, creating a profound impact on your overall strategy. Let’s say, sales teams armed with insights from content-led strategies can engage customers more effectively. They can leverage educational content to address customer queries and have a wealth of data to funnel prospects. 6. KPI Tracking & Laser Focused Objectives: From the get-go, define marketing objectives clearly and track KPIs for a measurable assessment of content effectiveness. If you fall short of expectations, tweak your content-led go-to-market strategy. Regularly revisit the steps (at least quarterly) to ensure your research and persona stay current. Examples of Successful Content-led GTM Strategy In the physical world, every process delivers a unique result. The results of Content-led GTM strategies are no different where organisations have harnessed content power to establish remarkable product launch and overall business success. There are several examples of successful content-led GTM strategies to look at, but one that has outdone every industry & plain astonished is . HubSpot HubSpot has built its business model around inbound marketing and content creation. HubSpot's content-led GTM strategy involves creating high-quality, educational content that provides value to its audience, such as blog posts, ebooks, webinars, and social media posts. Needless to say, HubSpot’s content triumph lies in its educational depth and variety. Additionally, the success of Canva's Design School is widely known. This online hub provides users with guided video tutorials, simplifying the journey to mastering graphic design. It lays well-structured courses, allowing users to gain design skills and accomplish their design goals. The genuinely valuable content automatically catalyzes increased sign-ups and heightened revenue. Final Thoughts Content-led product development is a thriving success mechanism in modern marketing. It reverse-engineers the traditional GTM strategy and starts with keyword research to assess market interest. It lets you connect with your audience early on to deliver the solutions they want instead of wasting valuable time and resources to convince them later. In your GTM journey, remember: content isn't there as a spectator; it’s your brand's voice, building trust and credibility. Seeking impactful content that positions your business as an authority? —a seasoned content marketer who crafts rich, informative pieces to enlighten and engage your prospects. Contact me

Content-Led Go-To-Market Strategy for Your Product Triumph (+Examples)

Startups of The Year 2023 Winners: Europe

Video marketing has become a crucial tool for businesses in recent years. A shows that of video marketers reported that videos give them a positive ROI. Wyzowl survey 92% As a brand, videos can help you reach your targeted audience in a fun and engaging way. With saying watching a video has convinced them to buy a product or service, this is the perfect time for your brand to reach more people using video marketing. 89% of people In this article, I'll outline some of the video marketing trends for 2023 and how your brand can use them to reach your marketing goals. Benefits of Video Marketing What are the benefits of video marketing for your brand? Embracing video marketing helps your brand: Improve sales. Increase reach. Explain products/services engagingly. Increase search engine rank. Increase social media engagement. Enhance brand awareness. say they want to see more online videos from brands in 2023. Is your brand ready? 91% of people Video Marketing Trends You Should Try in 2023 Shoppable Videos A shoppable video allows customers to discover products and make purchases by clicking links in the video. Consumers interact with hotspots that, once clicked, lead them to the products they are interested in. What are the benefits of shoppable videos for your brand? You reduce the steps needed before making a purchase, streamlining the buying process. Shoppers can browse for different items in the video, hence increasing engagement. Many users rarely interact with links in descriptions. Shoppable videos help you increase sales because users can purchase while watching your video. Success tips: Create a story around your product that your customers can follow. Place your shoppable links within the first few segments of your video. Viewer interest is high during this time. Slow the video down when showing your product shots. Customers will get enough time to view your product and interact with the link. Use shoppable videos to explain or showcase new products. Interactive Videos In an interactive video, viewers can engage and interact with the video itself. Interaction includes clicking, dragging, scrolling, hovering, and other actions to interact with the video. Why should your brand use interactive video? It is more engaging because it makes your viewers active instead of passive. They let users be part of the story. Your viewers are more likely to remember your brand. You increase customer experience. The experience while interacting with the video delights the user. It will increase your conversion rate. A study by shows that 87.7% of people noted growth in their online sales after incorporating interactive video into their sales strategy. Spiel Creative Success tips: Make it entertaining. Create a fun experience instead of talking about your brand. Make the users play a part by creating a plot that makes them feel they have a role in your brand's story. Live Streaming The time spent by users on live videos is than the time spent watching on-demand videos. Brands of all sizes use live streams on Facebook, Twitter, TikTok, and Instagram to reach their target audience. eight times more Your brand can use live streaming to: Educate your audience on how your products or services work. Showcase your product or service journey. Share behind the scenes of your brand's operation. Gather feedback from your audience. Launch new products or services. Address issues through Q&A sessions. Success tips: Connect your computer to the Internet via Ethernet rather than Wi-Fi. Buffering is not fun for viewers. Find a well-lit place and invest in a good mic. Educational Videos Educational videos are an easy and fun way to interact with your audience. These videos, also called how-to or instructional videos, help your audience understand how your products or services work and how they can use them. How-to videos can help you: Create trust by focusing on the pain points of your audience. They will feel valued because you addressed their problems. Appear as a thought leader in your field. Connect on a personal level with your audience. Explain the features of your product or service. Success tips: Make sure you create a script for your video. Focus on a single product/service. Conduct surveys, check your reviews, or do social media listening to find burning questions about your brand. Address them using a how-to video. Behind The Scene Videos Behind the scene videos (BTS) show your audience how your brand operates behind closed doors. A survey showed that 87% of people will watch a video if it includes behind-the-scenes content. Livestream So, what can you do with behind-the-scenes videos? Share your brand's journey. Interview your employees. Showcase how your products. Showcase some of your business challenges. Do office tours. Give exciting updates. Capture the raw every day. These videos create trust and authenticity. Your brand becomes appealing and approachable. Take Away Video marketing has proven to be the best for creating engagement, driving sales, and increasing brand awareness. Before you venture into video marketing, make sure you: Know your audience. It will help you understand which kind of videos you will create. What is their age, educational level, type of devices they use, or where they spend their time watching videos? Define your goals. What are you hoping to achieve? Do you want to drive sales? Or do you want engagement? Make sure you know your goals. Know your distribution channels. Consider popular platforms that support the type of videos you will create. For example, Instagram is a good platform for shoppable videos. Plan your content. Decide which content you will create depending on your target audience and goals. Measure and analyze. Make sure you have a way to measure and analyze your video marketing campaign. It will help you know what works and what does not.

5 Video Marketing Trends You Should Try in 2023

Every marketer worth their salt knows that customer testimonial videos are essential for driving conversions on SaaS landing pages. I am not saying it’s easy to fake written testimonials, but video testimonials are in comparison. more authentic and persuasive Video is which makes your prospects spend more time on your landing page (also good for SEO) more immersive Video is as it engages both the visual and auditory senses, making your message more impactful. more memorable Overall, a study by Nifty Marketing reveals that such as explainers, product demos, how-tos, and brand videos. 25% of the highest-performing landing pages use some form of video marketing Yet, even with this knowledge, a report by Vidyard reveals that only , and even fewer (41%) use customer testimonial videos. 57% of marketers use video on their landing pages This begs the question: why aren’t more markets using customer testimonial videos to increase landing page conversions? Possible explanations: they think it’s too expensive, time-consuming, or too difficult to get customers to respond. According to , 30% of marketers don't have time to create video content. 10% feel that video is too expensive, and 18% admit that they don't know where to start. Wyzowl’s 2023 video marketing statistics As a marketer or a SaaS founder, you’re probably wondering: Who’s gonna do all the editing? It’s one thing to ask a customer for a written testimonial, but will they actually agree to record a video? How many videos do I need to put on my landing page to increase conversions? Can customer videos slow down my landing page loading speed? Where do I position them for the maximum impact? The concerns are endless, but what if I told you that you don't need a big budget, a production team, or editing experience to collect professional customer testimonial videos? Makes it Easy to Request, Record, and Edit Customer Videos Vocal Video It takes more effort to record a video than to write a testimonial. Your customer has to get up, get to a place with enough light, put on their best smile, and actively engage with the screen. Vocal Video makes this process as easy as possible both for you and for your customers. First, you need to build a video collector (they have to help with that) that includes your welcome message, the questions you want answered, and a thank you message. video collector templates Next, send a link to your customers inviting them to record a response. They don’t need to download or install anything—all they do is click a link and answer the prompts on the screen whenever they’re ready. No schedules, no back and forth, no meetings, no pressure. For users who'd rather not appear on screen, Vocal Video provides the option of recording audio which can then be turned into video by incorporating images, subtitles, audiograms, and animated transitions. Vocal Video then automatically generates professional videos for you based on the response you get from customers. The results are complete with your brand’s colors and name, the questions you asked, auto-generated captions, your respondent’s name, soundtracks, subtitles, and animated transitions between responses. Finally, the easy-to-use editing interface allows you to add or remove components and transform your video into an attention-grabbing marketing tool: Add your logo in the intro, outro, and subtly throughout the video Change the order of the responses Break up the video and make it more engaging with interesting graphics Add a CTA at the end of the video to prompt viewers into action Include subtitles to make the video more accessible Add animated slides that display the questions being answered by your interviewee The option to upload your own soundtrack or choose from the Vocal Video library Intersperse multiple scenes to make a customer highlight reel, or a multi-person testimonial video Now, there are many solutions that make it easy to record customer videos; and ; but my personal favorite is Vocal Video for two reasons: VideoPeel VideoAsk Compared to VideoPeel, Vocal Video has a cleaner and more spaced-out interface. The editing capabilities of VideoPeel are limited to overlays and disclaimers; you can’t do much else to manipulate the responses your customers send which may limit your engagement and conversion rates. Vocal Video allows you to do much more as outlined above. And the best part? It’s only $49 a month for a Solo account, $33 per user per month for the Team version, which allows up to 3 users, and $39 per user per month for the Pro account, which allows up to 5 users. Now that you know you don’t need to break the bank for professional customer testimonial videos, let’s get into it. How SaaS (and non-SaaS) Landing Pages are Using Customer Videos to Drive Conversions. Positioned a Customer Video Strategically Life360 Most landing page advice will tell you to always position your videos ‘above the fold’ so prospects can see them without scrolling. Looks like Life360 flipped that script, literally, and placed a customer testimonial at the very bottom of their landing page. This confirms that the position of a video on your landing page doesnt always matter; it’s the content you should be worried about. If your message is impactful enough, your video will work anywhere. Uses Multiple Video Types Samsung Galaxy Pay attention to this one if you’re wondering how many videos to place on your landing page. Samsung includes a product film, expert customer review highlights, and an introduction to their product’s features on their landing page. This can increase conversions for a couple of reasons: First, it caters to different stages of the buyer’s journey. A product video is a great way to introduce your product to potential customers who are in the awareness stage of the funnel. A customer video (expert review highlights in this case) can provide additional credibility and reassurance to those in the consideration stage, while an introduction film caters to those in the decision stage of the funnel. . Second, multiple video types also provide different perspectives on the product In this case, prospects can get an overview of the product and see how it has helped others. Additionally, having multiple video types can , address different concerns about your product, and offer more engagement opportunities. increase the time your prospects spend on your page I recommend using this approach to optimize your landing page if you have a complex product or limited customer testimonial videos. Made a Wall of Customer Videos Recruit Rockstars An entire wall of happy customers is enough social proof to reinforce the authenticity of your product. Besides, it’s visually appealing (just look at the design, complete with brand colors and everything). Having said that, I’d like to point out that over-reliance on video content may decrease your landing page conversion rates because videos are not easy to scan like written content. If not designed properly, too many videos can be overwhelming for prospects. It can also be redundant to include multiple videos addressing the same concerns. Recruit Rockstars doesn't fall into the trap of over-reliance. While they don't have any written copy on the page, they do have that is always visible at the top of the page. a clear and strong call to action Besides, their videos reflect how their product has helped , solving the redundancy issue. different people in multiple industries Furthermore, the ; some are less than a minute, and others are longer than four minutes. Varying video lengths cater to different attention spans which provides a dynamic experience to your prospects. videos have varying lengths Just like the video position, the length of your customer testimonials doesn’t always matter as long as the video content is relevant to the audience. Uses a Highlight Reel Airbnb Host A highlight reel saves you some serious real estate on your landing page. Within seconds, AirBnB Host was able to demonstrate how multiple customers use their product. Depending on your product and the context of your landing page, you can use customer video highlights to: Create a sense of urgency Highlight the most important benefits of your product Provide a glimpse into the typical customer experience You’ll notice that this landing page uses autoplay which may or may not work for you depending on your product and audience. My best advice is to A/B test it and track the impact it has on conversions. Always consider the video context when making a highlight reel. However, don’t use videos that are too similar to avoid redundancy (unless you make the reel short and snappy like AirBnB Host did). Uses both Animation and Live Video Visme Presentation Software Visme’s customer testimonial is visual gold because it incorporates something extra; animation that explains the product features. Essentially, it’s a mash-up of a product video and a customer testimonial. Instead of placing your videos separately (like in Samsung Galaxy’s case) you can combine them into one. Visme does a few things to prevent the video from being too busy or flashy: They overlay the animation on top of the video so the customer is always visible in the background The video gets bigger as you scroll the page, further grabbing the attention of prospects. Rather than being distracting or overwhelming (the difference largely depends on design), the activity in the video adds a layer of excitement. The animation emphasizes what the customer is saying and makes the video more memorable. Overlaying animation over the live video also caters to different learning styles that customers prefer. Customer Videos Can Decrease Landing Page Conversions in These Instances You’re bound to run into some challenges along the way, but it’s never anything that can’t be fixed. Low-quality or blurry videos can turn off your prospects. If you can’t ask the customer to re-record the video, change its encoding settings, or use editing tools to improve the brightness/ contrast, you’re better off discarding that video. Maybe just upload the audio into Vocal Video and keep the screen busy with animations and text? It may not be as persuasive as a real customer on the screen, but it’s your next best option. Irrelevant testimonials can cause confusion and decrease trust in your brand ...so don’t do it. It’s better to have no testimonial videos than use videos that appear out of place. Unconvincing or scripted testimonials can bite you in the a** Scenes that appear still or fake (read inauthentic) can reduce trust in your brand as well as damage your reputation. The trick is in the editing (lots of fun b-rolls), or you can simply write a fun script that feels personal to your prospects. A good example of a scripted video that presents as fun and authentic is this Slack customer testimonial done by , a company that makes commercials. The video does a great job of capturing the natural responses of the interviewees. Sandwich Video https://youtu.be/B6zVzWU95Sw?embedable=true Video can slow down your landing page loading time To fix this, you can compress the video file before uploading, optimize the video player you’re using, or use lazy loading which defers the loading of the video until your prospect scrolls to the section of the page where the video is located. If you’re designing a landing page for mobile or targeting prospects with slow connections, using video might be the wrong call altogether. Are You Ready to Increase Your Landing Page Conversions? As a marketing professional, I understand that testimonials are just one piece of the puzzle when it comes to a successful lead generation strategy. It's essential to approach lead generation holistically and consider all of the different tactics that can help your business succeed. For instance, you might want to optimize your web copy, strengthen your social media presence, run targeted ads and remarketing campaigns, build meaningful lead magnets, create relevant blog content that targets high-buying intent keywords, or conduct SEO audits to identify and address any issues that could be holding you back. If you need help developing or improving your lead generation strategies, don't hesitate to reach out. I'm an experienced pro when it comes to creating copy that converts. With a custom lead generation plan tailored just for you, we'll be able to get your business the results it needs to thrive. Let's chat! First published . here

Numbers Don't Lie: Video Testimonials Boost Conversions on SaaS Landing Pages

Marketing is one of the most important aspects of a business and has everything to do with whether a business will thrive or not. In fact, the B2B SaaS market is one of the fastest-thriving markets in the world today. that companies spend approximately $145 billion per year on B2B SaaS technology, and experts predict a YoY (year-over-year) growth of 40%. Gartner reported Amazing, right? If you are a B2B SaaS startup, there is so much potential for you out there. However, there are many mistakes B2B SaaS startups make that do not allow them to reach their full potential. Most times, a lot of these mistakes are in their marketing departments. Therefore, in this article, we will be examining the most repeated deadly marketing mistakes B2B SaaS startups make and how they can fix them. All B2B startups that scaled and do so well today had zero users at first. Let's look at a few of them, what they did differently, and how it changed their game. First of All, B2B Marketing Is Different Understanding that B2B SaaS marketing is different from other types of marketing will help shape your approach. Here are reasons why it is so: SaaS Products Are Subscription Based 1. In SaaS marketing, you are trying to get prospects to subscribe to your product monthly. Unlike physical purchases, once you purchase an item, it's yours to keep forever. This means you want your customers to return every month to renew their subscriptions and reduce your churn rate. “Churn rate” is the rate at which customers stop subscribing to your product over a given period. For example, at the end of January, you had 120 people subscribed to your product in January, then, by the end of February, you had 100 subscriptions. That means 20 people stopped subscribing. Now, here is how to calculate your churn rate: Using that formula, your churn rate=20/120 × 100 = 16.7% According to , acquiring a new customer can cost five times more than retaining an existing customer. Therefore, in B2B SAAS marketing, customer retention is paramount. Outbound Engine 2. B2B Relies Heavily on Information Marketing: The B2B SaaS industry relies heavily on content marketing for publicity and awareness generation. Content marketing channels such as blogs and social media platforms are more effective ways and significant sources for publicity and customer acquisition. This is because that's where the potential customers are. If content marketing is not done well, the chances of a B2B SaaS startup scaling are reduced. Quality investment must therefore be made into content generation and distribution. Having these two points in mind will help guide your marketing strategy as a SaaS founder. Down to the meat of the content, here are 7 marketing mistakes B2B SaaS startups are making and how to fix them: Mistake 1. Bad Content Marketing This is a crucial strategy SaaS companies need to get right, and yet, it is where many get it wrong. Examples of such content marketing mistakes are: Having no well-documented content strategy. Getting some topics related to your product and having writers mass-produce content on them is not an advisable content strategy. Prioritizing quantity over quality by hiring freelance writers to churn out regurgitated article after article, week in and week out. Neglecting the "marketing" part of content marketing. A lot of companies create content, and that's it. They use the publish and pray approach. They publish, then sit and pray for the traffic to come without promoting it, and in most cases, they never come. Competing for high-volume keywords with the top dogs of the industry. You are a startup that just created your blog and is looking to fill it with content that will drive traffic and lead to conversions. Your site still has low authority with the Google algorithm; you cannot afford to compete for high-volume TOFU (top of the funnel) keywords. Not mentioning your product in your content or just mentioning it as an afterthought at the end. Here is What You Should Do Instead : This strategy should contain the goals you have for the blog. Is it to drive traffic, and if so, how much traffic within how much time? Is it to drive sales? Is it to build brand authority? Have it written down. Have a well-documented content strategy Also, have your (Key Performance Indicators) written down. How will you measure your goals? For instance, with Google search console, you can measure monthly traffic. With marketing tools such as Semrush, you can monitor your customer's journey and evaluate how many conversions your blog content brought. KPIs After which, you conduct detailed research on your ideal customer persona(ICP). Then, you can get a topic cluster on your niche and produce quality product-led content on each topic. Working with a topic cluster helps you gradually gain authority and get your articles to rank. Here is an article by explaining more on topic clusters and their topic cluster framework is shown below. Victor Eduoh Consulting(VEC) A well-documented content strategy is the first step to successful content marketing. As a startup trying to drive conversion, your content strategy should target SEO content BOFU (bottom of the funnel) pieces such as Hire writers who actually know what they are doing: Software review articles Software comparison articles Software pricing and plans Software pros and cons, and Software alternatives blog posts. These are content with business intent and lesser competition that are much easier to rank for and drive conversions. Don't just create content; distribute as well. Share and promote your content on your social media pages and email newsletters. You can also repurpose it into podcasts, webinars, and videos. According to , 89% of video marketers say video content gives them a good ROI. Promoting your content will not just increase traffic but will improve your site's authority as well. Wyzowl's 2020 report Mistake 2. Not Leveraging Social Media Enough A lot of B2B SaaS social media pages need to be updated. The last post, in most cases, was made several months ago. B2B SaaS companies must know that customers also check their social media handles. An up-and-running social media page with great content will Put you out in front of your audience and increase your visibility Improve your branding and customer perception Display authority and position you like the thought leader that you are Gives you an edge over your competitors who have neglected theirs Increases brand loyalty Promote your product and Ultimately drive sales LinkedIn is a social media platform B2B SaaS companies should leverage as it contains professionals who are there for professional reasons. Examples of SaaS companies making good use of their social media handles are a. Semrush on LinkedIn b. Salesforce on LinkedIn c. Hootsuite on Twitter If you are a B2B SaaS company guilty of this, this is your cue to get that page up and running. Here is what you should do to start leveraging social media. You can create: Memes Questionnaires Helpful tips that will help your target audience. Contribute to industry trends. Twitter threads. Carousels Post quality content consistently and leverage social media communities. Mistake 3. No Ease of Use/High Learning Curve One of the greatest mistakes a SaaS company can make is to have a product that is not easy to navigate. I once spent 3 hours trying to navigate a SaaS product and couldn't find helpful content online. That is a deadly combination and a massive turn-off for users, thus leading to a high churn rate. As much as possible, your user experience must be top-notch. According to , this is what it means for a SaaS product to be easy to use: Userpilot People can use it without asking questions. Employees know what to do by looking at the screen. Being able to use it without any assistance. Only requires a little training (or no training at all). New users can adapt to it easily. Easy to learn in a day. Without a steep learning curve. Saves on training time with employees. Simplifying software use for all ages. Older employees will be able to use it without difficulty. No one wants to spend too much time learning how to use a product. Apart from having functional customer service, ensure you have helpful content published for your users. This can be in the form of frequently asked questions, knowledge-based articles, and troubleshooting guides. Mistake 4. Not Leveraging Ads Organic content is good. However, paid campaigns can help you reach a wider audience, especially if you are a startup and have yet to establish a solid online presence. Ads, when done right, can scale up your SaaS. For example, here is a case study on how Powered by Search increased leads for TouchBistro by 200% using Facebook ads. Apart from Facebook ads, you can implement LinkedIn, Instagram, TikTok, and google ads. How do you know which platform to carry out the ad? The best social media platform to implement your ad depends on a number of factors, such as: Your product and your target audience. The kind of content you want to put out. If you want to put out written content, Facebook or LinkedIn would be preferred. If you want to put out visuals, Instagram would be your best shot. Your available resources. However, the platform where you have the most engagement has a high chance of ad success. Mistake 5. No Free Trials/Freemium You may say, "Ooh, but we have a one-month free trial over here; I bet this does not apply to us" You may have a free trial, but how smooth is the onboarding? Do you request credit card details before granting the one-month trial? Requesting a credit card has its advantages; whether you are to ask for credit card information or not depends on your goal. If your goal is to generate more leads, do not request for credit card You can request credit card details if your goal is to generate and streamline quality leads. The aim of free trials/freemium is to whet the appetite of your customers and have them level up to the paid subscription plan. Do not give too few features, but also not too many. Give just enough to make them want to subscribe for more. Mistake 6. Not Capitalizing On Your Unique Selling Point (USP) There are quite a several software with the same basic functions as yours. For example, if you have a project management tool, other product management tools are also out there. Why should people go for yours? What makes you stand out among the crowd? That's your unique selling point. Most times, the unique selling point is the story of why the product was created. For instance, Maildroppa is an email marketing tool. While there are several email marketing tools out there, the CEO, Marcus Biel, created Maildroppa when he realized that most of the emails he sends to his subscribers went to spam. With Maildroppa, your mail has a higher chance of entering your recipient's mail, thus increasing the open rate. That's the unique selling point. Anyone facing the same problem will likely give Maildroppa a thought. What is your unique selling point as a software? Why should your audience pick you over your competitors? What is your story? Learn to sell your product with your story. Mistake 7. Obsessing Over New Customer Acquisition While Paying No Attention To Existing Customers I get it; it is normal to obsess over customer acquisition. It is normal to want to move from 100 subscribers to 500 and then to more. However, a grave marketing mistake you will not like to make as a B2B SaaS startup is getting distracted from customer retention. It is way easier to retain your old customers than to get new ones. B2B startup owners need to understand that B2B marketing is an entirely different ballgame and be more intentional about it. Only then can the company scale up and be successful.

7 Marketing Mistakes B2B SaaS Startups Make & How To Fix Them

When Yahoo! launched its social commerce feature—the Shoposphere—in 2005, they probably didn’t fully envisage how social commerce would eventually shape the world. Less than two decades later, the concept of social commerce has transcended market predictions by industry experts. Social media has become a primary entry point for eCommerce sales, and video marketing is the leading bannerman. Studies from Wyzowl show that , and 81% also report that video has helped them directly increase sales. 86% of businesses use video as a marketing tool But what if there was a way to leverage videos to make even more sales? “Shoppable video” is the buzzword in today’s video commerce market. Brand focus is already shifting toward exploiting interactive videos for a more seamless user experience, and utilizing shoppable videos is the way to make this happen. What Is A Shoppable Video, and Why Is It So Important? Ever wanted to buy something you saw in a video? Shoppable videos can make that happen. A shoppable video is an interactive video that features products for sale through embedded links. It is a lead-generating video marketing strategy that employs the finest and the most creative “shop-a-tainment” strategies to hook target consumers and make sales. With shoppable videos, you can purchase items directly from videos by clicking on the embedded links. These links will redirect you to the product page where you can complete your purchase. Compared to standard video marketing strategies, shoppable videos improve consumer interaction with products and guarantee higher engagement and conversion rates. Social media platforms are already leveraging the power of shoppable pictures and videos for increased brand awareness — Instagram Business has incorporated a “shoppable pictures” feature for certain brands, with shoppable videos expected to be introduced soon. eCommerce giants like Alibaba and Ted Baker also continue to present themselves as future-forward and global market leaders in the world of interactive shoppable videos. Shoppable Video Platforms In 2023 Let’s face it. Although shoppable videos sound like the next big thing, not many businesses and brands have taken advantage of their potential to drive sales immensely. This could be because standard video marketing strategies are still raking in returns — stats show that . 2 out of 3 people are willing to buy products after watching a TikTok video, and more than 50% have bought products from TikTok Live shows Some also argue that businesses are not utilizing shoppable videos because they cost a lot to make, making them unaffordable for small to midsize businesses. Regardless of these challenges, video commerce is the future. Here’s a quick list of shoppable video platforms in 2023. The best part, you won’t need to break the bank to use any of these platforms. 1. Bambuser Bambuser is a SaaS company that allows businesses to create interactive live videos to promote their products. Established in 2007, Bambuser started out by offering a mobile live video streaming option. But in 2014, they refocused their efforts on Live Video Shopping for interactive shopping experiences. With Bambuser's flagship product, Live Video Shopping, global e-commerce, and retail brands can host live shopping experiences on their websites, apps, and social media platforms. With the Bambuser video link integrated into their eCommerce website, they’ll be able to invite an unlimited number of customers to view highly engaging, shoppable live videos. 2. WireWax Like Bambuser, Wirewax utilizes cutting-edge cloud-based technology creatively designed to take users on an interactive visual journey. Founded in 2009, the company has partnered with the biggest retail brands, including IKEA, Nike, and NBC Universal, to create highly interactive video marketing campaigns. These campaigns have been proven to increase conversions, improve purchase intent by as high as 9x, and significantly boost brand recall. To use Wirewax, retail brands will need to have a product video already created. Upload the video onto the Wirewax website to add interactive hotspots to identify the products for sale. You’ll be able to choose between (for static objects) and (for people and moving objects) to note the featured products. simple sticky hotspots Once you’ve completed this step, you’ll be able to publish the interactive video by integrating the embed link on your eCommerce website. 3. Edekee Edekee is a video commerce startup that seeks to disrupt the video commerce industry with its innovative product tagging solutions. Located in sub-Saharan Africa, the platform offers an all-encompassing video advertising solution that connects brands, content creators, and target consumers in one unique app. With the Edekee app, businesses, brands, and content creators can highlight featured products for sale with product tags supported by cutting-edge AI technology. Uniquely tailored for the African and African diaspora markets, target consumers will also be able to purchase choice products on the go as they watch videos without ever needing to leave the platform. Think Tik Tok, but with an eCommerce approach. 4. UScreen UScreen is an all-in-one video monetization platform that caters to entrepreneurs and content creators alike. The platform offers both Video on Demand content and features OTT apps to give you a seamless experience, from creating interactive videos to making sales. UScreen offers everything from your own eCommerce website to live chat options and an analytics dashboard to determine what kind of video content drives your audience and how you can leverage that to boost sales. The best part? UScreen offers a 14-day trial to explore the best of its premium features. Within this trial period, you can explore the shoppable video and live-stream shopping features to see if they fit your brand awareness needs. 5. Clicktivated Clicktivated is one of the early adopters of the concept of shoppable videos. Founded in 2013, the company’s patented technology seeks to transform passive videos into shoppable ones, transforming desire into purchases. The website features multiple case studies of on-demand shoppable videos created for leading retail brands, including Target Inc. Before now, videos have largely been a passive method of communication with brand audiences. But with Clicktivated, target consumers will be able to engage and interact directly with products on the spot. Reach out to their sales team for more information on how it works and to get a custom quote suited for your personal and brand needs. At Clicktivated, the goal is to see, click, and shop! 6. YouTube YouTube Shopping is the ideal digital platform for brands looking to grow their YouTube following and generate more sales. Google introduced the concept of shoppable videos on the platform in 2020 — by activating the Merchandise Shelf feature, you can see relevant products for sale under the video you’re currently watching. These hoppable video tools offer another way for eligible content creators and brand affiliates to make money with YouTube. The platform's recent integration with Shopify also proves its potential as an eCommerce growth tool. By setting up and linking your store to YouTube, you may showcase your goods, such as merch, in your videos and live streams. 7. Instagram/Meta Social commerce is another buzzword that’s making the rounds in the world of online shopping, and Instagram Shopping proves that there’s a nexus between video and social commerce. Instagram and Meta offer a unique opportunity to create an interactive visual shopping experience that strengthens connections and showcases your products to the world. Facebook Shop and other Live Shopping tools available across Meta apps also have the potential to like never before. help marketers boost sales is possible with a business or creator account. If you’re a right fit with Instagram’s , you’ll be able to create a shop to showcase your products, highlight product tags in your photos and videos, and get more visibility for your brand. Instagram also offers an in-app checkout solution that’s currently only available for eligible US businesses. Selling on Instagram with shoppable posts Commerce Eligibility Requirements Product Tagging: The Future of Shoppable Videos Current video marketing trends take on a laid-back approach to advertising products rather than the direct marketing strategies we used to see. Product tags will highlight the products you have for sale even if you’re not directly marketing a product. And while you’re at it, take the shoppable video experience a bit further. Most shoppable video platforms redirect customers to product pages, interrupting the user flow between liking a video and wanting to purchase featured items. This problem can be solved by apps like Instagram Checkout and Edekee that offer in-app purchases. Customers can easily get distracted during the journey from the ad to your eCommerce website, so why not prevent that by building a truly interactive experience from user interest to purchase? The video commerce industry will undoubtedly grow in leaps and bounds in years to come, with the influence of on-demand and live-stream shoppable videos on social media. The rise of Tik Tok and Instagram Reels is sufficient proof that social media is ground zero for video advertising, and marketers must continue to find unique ways to leverage shoppable videos to boost sales.

Shoppable Videos: The Untapped Market for Video Commerce?

Videos que se pueden comprar: ¿el mercado sin explotar para el comercio de videos?

Vidéos achetables : le marché inexploité du commerce vidéo ?

खरीदारी योग्य वीडियो: वीडियो वाणिज्य के लिए अप्रयुक्त बाजार?

ショッピング可能な動画: 動画商取引の未開発市場?

Vídeos que podem ser comprados: o mercado inexplorado para o comércio de vídeo?

Video có thể mua được: Thị trường chưa được khai thác cho thương mại video?

可购买的视频：视频商务尚未开发的市场？

How to write SaaS comparison pages that beat the competition

Cómo escribir páginas comparativas de SaaS que superen a la competencia

Comment écrire des pages de comparaison SaaS qui battent la concurrence

प्रतियोगिता को मात देने वाले सास तुलना पृष्ठ कैसे लिखें

競合に打ち勝つSaaS比較ページの書き方

Como escrever páginas de comparação de SaaS que vencem a concorrência

Cách viết các trang so sánh SaaS đánh bại đối thủ

如何编写击败竞争对手的 SaaS 比较页面

Ever heard the quote, “Content is KING”? Well, if you’re a content creator, you’re definitely a kingmaker. The world today thrives off on content. Whether it’s through Instagram gossip or Twitter bants, everywhere we turn, there’s someone creating content to serve a particular purpose. Content creators can make millions off a single Twitter post or Tik Tok video — without even saying anything! popular TikTok star Khaby Lame makes up to $750,000 for a single TikTok video Video marketing is currently the boss of content marketing strategies, and hundreds of brands are jumping ship from your typical blog post or infographics. According to Wyzowl, 87% of marketers boosted sales through video in 2021, and a similar percentage of . viewers say they were convinced to buy something after watching a product video But what does this mean for content creators like you? The fact is, you can make a truckload of money from content creation. Today, one picture tells a better story than a thousand words. And if you’re a video content creator, you can tell thousands of stories within a few seconds! Video content is taking over the marketing scene, and it’s not too late to get in on the action. However, you’ll need a little more than your creativity to get the money rolling into your bank account. As a video content creator, there are certain tools you cannot do without. This article highlights 7 of the best content-creator tools you’ll need in 2022. Ready to become a badass creator? Read on! 7 Essential Tools For Content Creators Video content creation, also known as video marketing, involves creating, producing, and sharing video content that provides your audience with useful information to inspire interest in your products or services. Content creators try to balance value and fun in their videos in a bid to hook viewers on their content and turn them into valuable customers. Here are some of the most essential tools content creators use. 1. Lumen5 If you’re into editorial videos, you may want to try out Lumen5. An editorial video is the kind of video you create after writing a blog post, and it is a wonderful way to create video content for your social media pages. Editorial videos are usually created to pass value rather than for commercial purposes, but who’s to say you can’t tweak them to promote your brand(s) in a unique way? Lumen5 does not retain rights to any video you create on their website — they are yours to use as you deem fit forever. The website offers a totally free option for creative enthusiasts like you! However, note that you’ll have the Lumen5 watermark on your videos if you decide to tow this option. All you’ll need to do to create a video on Lumen5 is pop in a link to your article and the website will automatically pull content from there to create a unique video for you. You can also type in your text if you do not have a live link to the content you want to repurpose into a video. 2. InShot InShot is a powerful video editing and production app that offers many built-in features for new and experienced video creators. With InShot, you can add music, use a green screen, speed up time, add stickers, apply effects, and more on all types of video content — all for free and without a watermark. This makes it a great option for newbie content creators who are just starting out their careers and don’t have the resources to pay for premium features. All you’ll have to do to enjoy InShot’s features is download the app on your Android or iOS device, and you’ll be good to go! It can be tricky to get the hang of features on the InShot app at first, but after a few tries, you’ll be able to use the app without any hassle. 3. Edekee Video marketing is the hottest marketing trend today, and Edekee provides brands and retailers with the best video commerce services to boost sales. Backed with innovative AI and UHF RFID technology, the Edekee app was created to improve user engagement through interactive videos for a seamless online shopping experience. With Edekee, users can pause videos to view tags for products on sale, buy said products, and get them delivered straight to their doorstep without ever needing to leave the app. As a video commerce service, the Edekee app is filled with dozens of unique features content creators can exploit to create dynamic videos to market their chosen brands. You’ll reach an even wider audience, and get paid per click at the same time! Think TikTok, but with an eCommerce approach. 4. Adobe Premier Rush Undoubtedly, Adobe offers the most comprehensive tools for content creators. Premier Rush is no exception. The most distinctive feature of this video editing tool is its ability to function seamlessly across desktop and mobile devices, allowing you to use it either at home or on the road. When you make an edit on the mobile app, it automatically updates your desktop version, allowing you to produce videos anytime and anywhere. As with all Adobe tools, Premier Rush offers a free option that lets you enjoy basic video creation and editing features for free. You’ll be able to tailor transitions, add audio, and adjust video speed, but you may need to upgrade to Express to enjoy other premium features of this tool. Adobe Premier Rush is a nice-to-have tool for professional video creators, but you can give it a shot too! 5. HitFilm HitFilm is another go-to video editing software for video creators across the globe. One of its most enviable features is its adaptability to different experience levels. It doesn’t matter if you’re about to create your hundredth YouTube video or this is your first ever skit, you’ll be able to enjoy editing, compositing, titling, and 3D features that come with a huge library of video effects in a single product. HitFilm uses an intuitively modern, yet pleasantly simple interface that gives access to presets, stock footage, and music which can help you speed up your video creation process. You can download the app for free access to basic editing features, but you’ll need to pay a subscription fee to enjoy premium image and video editing features. 6. TikTok TikTok is currently one of the most popular video-sharing apps on the internet. With over 2.6 billion downloads globally, it’s safe to say that the app is effectively solving the world’s need for endless video content. But TikTok is not just a video-sharing app. Many marketers have tapped into the power of TikTok’s video creation tools, complete with its presets, filters, music, and more. The Guardian reports, “There are no end of possible answers, and owes its phenomenal success to a host of canny choices: easy-to-use video creation tools blurred the line between creator and consumer far more than YouTube had ever managed; a vast library of licensed music allowed teens to soundtrack their clips without fear of copyright strikes.” TikTok Indeed, TikTok has hacked the ability to seamlessly arrest users’ attention by combining multiple features that provide a truly immersive experience for users. On the app, you have the flexibility for unlimited creativity, behavior-tracking algorithms, an immersive user interface, and a rewarding engagement system that connects creators and users based on their interests. 7. YouTube YouTube is one of the biggest video-sharing applications on the internet, and it is filled with lots of talented creators who create content for their target audience daily. The average person views at least one YouTube video daily, so there’s a lot of demand to match supply. YouTube makes this list because it offers multiple ways to earn through its Partner Program. You can earn ad revenue on your videos through YouTube Shopping, Channel Memberships, and so on. For creators, there is also a Brand Connect feature that will link you up with target brands looking to advertise their products and services through content creators like you. Read this article to . learn more about YouTube’s Partner Program Rounding Off… Ready to create the best kind of creative videos? These content creation tools will make your work much easier. All of the options listed in this article have free plans, so you can try them all out before deciding which one’s right for you.

Hey, Content Creator! Here are 7 Tools You Can't Do Without

Let’s face it. Billions worldwide will choose to watch a video over swiping through pictures or reading a book (unless you’re a nerd like me). 2nd Fact? Videos are everywhere. I’m no philosopher, but I dare say that life itself is an endless loop of video content. Every day, we encounter a constant flow of activity—a live stream that unfolds before our eyes based on our unique choices and the choices of those around us. In a world that seeks to exploit every opportunity to make money, what better way to enjoy content creation than to discover how to make money from creating videos? Whether you're new to the world of online video content creation or just want to take your content creation to the next level, this guide will help you. It's filled with lots of valuable tips on how to make money from creating videos: where to find ideas and inspiration, how much money you can expect to make, and more! Let’s begin! Inside this article: What Is Video Content Creation: The Basics 4 Unique Websites That Pay Video Content Creators 3 Creative Ways To Get Money From Making Videos Where To Find Creative Inspiration For Your Videos Before You Create Your First Video… What Is Video Content Creation: The Basics Video content creation is exactly what it sounds like—the process of creating content through videos. Content creation is multifaceted in its approach, i.e. you can create content via text, music, pictures, videos, etc. And if you’re familiar with the intricacies of content creation, you’d agree that content is always formulated to achieve a specific purpose. Similarly, video content can serve diverse purposes—entertain, inform, educate, inspire, et cetera. According to Wyzowl, produced by content creators and marketers, but there are also other types of video content, including: explainer videos are the most common type of video s Entertainment videos Brand awareness videos Documentaries Videographics Product placement/Video ads Testimonial videos, and so on. Over the past few years, the demand for video content has skyrocketed beyond all predictions by marketing experts. While Cisco’s Annual Internet Report indicates that video content will account for 82% of all internet traffic by 2022, present internet consumer trends hint that this percentage may increase before the year runs out. Everywhere we turn, there’s an online video ad available to capture your attention, educate you about something, or motivate you to buy a particular product. 4 Unique Websites That Pay Video Content Creators Looking for how to monetize your videos? Check out this roundup of websites that pay video content creators below. YouTube Video content creators can earn a decent income from creating videos through the YouTube Partner Program. However, to become eligible for this offer, you must have created relevant video content that has garnered a significant amount of engagement over 12 months. In the meantime, you can utilize your YouTube channel for brand ambassadorship deals, product placement videos, etc. Edekee The Edekee brand is a novel startup that offers innovative video tagging solutions for businesses, consumers, and content creators. This brand seeks to revolutionize video commerce as we know it, and also offers an opportunity for content creators to onboard new brands and earn extra income on their platform. Vimeo Vimeo is another platform that pays videographers to monetize their videos on the platform. This platform offers different opportunities for video creators and editors to sell their content—especially through Vimeo OTT. By monetizing subscription and transactional video on demand, pay-per-view, and live streams, videographers on Vimeo OTT are able to scale their businesses and generate steady income. Read more about here. how to make money with Vimeo Dailymotion Earning money with videos on Dailymotion is quite simple. All you’ll have to do is become a partner with Dailymotion, and you’ll be able to earn once you’ve reached a particular threshold. The number of views your videos get determines your income, so make sure to share your videos with your community and embed your videos on your websites. You can read more about here. earning with Dailymotion 3 Creative Ways To Get Money From Making Videos One of the best ways to make money online is to turn your passion into a lucrative business. In this section, we’ll address 3 of the most creative ways to get money from making videos quickly! 1. Become A Brand Ambassador/Affiliate Marketer Whether it’s as a side hustle or main gig, there’s quite a significant amount of money to make from brand ambassadorship and affiliate marketing deals as a video content creator. However, achieving this is no easy task. You must have excellent skills and must have also created an enviable following for yourself on social media platforms. Only content creators with an established and relevant online presence will get approached for ambassadorial deals—ideally after their video(s) go viral. Obviously, the goal of ambassadorship deals is to promote a brand by influencing your audience to buy their products or services. Most video content creators achieve this through targeted video ads, while some creatively employ product placement techniques to pique user interest and demand. You’ll be linking businesses with their target consumer, so your audience must be able to relate to your brand personality. 2. Sell Stock Video Footage Creating stock video footage to sell is another way to earn passive income from creating videos. Unlike the heavily saturated market of stock photos, there’s a limited supply of stock video content available to compete with the prevailing demand, so now is the best time to get into the market if you haven’t. Before you start creating stock videos to sell, it’s important to answer three important questions, viz: What kind of content do I want to create? What category of persons/businesses can buy this footage(s)? Where can I sell my video footage(s)? The most common platforms where video creators can sell stock videos include , , , , etc. NB: Pond5 Vimeo on Demand VideoHive from Envato Getty and iStock 3. Create Videos For Others Many people/businesses need videos for different purposes, but they lack the technical know-how to create professional videos. As a professional videographer, you can leverage this to earn money. You can work with an agency as a video production consultant, or you can offer your services on freelancing platforms to clients looking for video creators and editors. Where To Find Creative Inspiration For Your Videos The demand for video content has become higher than ever before, but this doesn’t mean that people will watch whatever you put out there. People want to see a specific set of content, based solely on their interests. Determining viewer interests is the first step to discover how to make money with videos online. Video Streaming Websites Another creative way to get inspiration for your own videos is to explore relevant content on other video streaming websites. Websites like YouTube and Vimeo are great places to find from other content creators in a similar niche, unless you're targeting a unique and novel market. video ideas Once you find out what the best-performing videos are, you can replicate these trends in your own videos. However, ensure that you’re not copying directly from other content creators—this can hurt your chances of getting good traction on your videos, and you can get sued for copyright infringement too. Steal like an artist! Social Media Utilizing social media is unarguably one of the best ways to get creative inspiration for videos. The best content creators study relevant Video on Demand (VoD) content from their target social media platforms, e.g. TikTok, Instagram Reels, Facebook, etc, before creating their own videos. More often than not, this is how viral video trends begin! Movies Fact is, if you want to become a great content creator, you have to digest a lot of content too. It’s not possible to churn out creative ideas out of a mind that hasn’t ingested anything creative. And what better way to explore depths of creativity than through movies? The greatest filmmakers of our time derive inspiration from the world around them. They’re experts at the art of storytelling—understanding this concept is pivotal to your career as a video content creator. And if you can repurpose content in blockbuster movies to fit your videos, you’ll be well on your way to becoming a viral video content creator. Explore The World Around You Perception is one of the most enviable traits any video content creator can possess. By observing and understanding the world around you, you can get video content ideas tailored for your audience and beyond. Take a walk, talk to strangers, and visit festivals. You’ll understand humans better, and essentially what factors will drive them to watch your videos. Before Creating Your First Video… Voila! Now you know the first steps to earning through your work as a videographer or video editor. All that’s left is for you to start creating videos and earning money through any of the above platforms. But before you proceed to create your first video, ensure that you’re ticking off all of the following considerations: Evaluate your skills Determine your audience Build a niche Don’t steal other people’s videos!!! Explore video marketing techniques Consistency pays Wrapping It Up You may not have a ton of experience working with video content, and maybe you’re not as good as you want to be yet. But don’t let that stop you. When it comes to videos, it’s not just about your expertise or whether you have some inspiring or educational content to share—most viral videos have none of these qualities. The most important factor for video content creators is to understand you audience. Find out what they like and then deliver that content for them. Happy creating!

Beginners can make Money from Video Content Creation- Here's How 

Imagine you’re going to travel from Chicago to New York. You book your tickets in advance — luckily with a huge discount — and wait for the upcoming flight. You’re a planner, so you’ve looked into the community, places to eat, and the public transportation infrastructure. You figure that the more accurate your plan is, the better your experience will be. We feel the exact same way about content marketing in IT. If you have a step-by-step guide handy, you don’t need to stress about potential challenges. In this article, we’re going to lay out a detailed plan for our content marketing journey and move from point A (having heard about CM but not sure how to implement it correctly) to point B (being a content marketing genius). Let’s break down the route. Step 1. Reevaluating the Destination. Why Is Content Marketing Important? Content marketing is a subcategory of inbound marketing — a technique to draw customers’ attention through mechanisms such as content marketing, social media marketing, and email marketing (see the picture below). Unlike other forms of inbound marketing, however, content marketing follows a multichannel approach, so it uses every possible channel to spread your story throughout the digital world. This makes content marketing an effective way to build community with your audience, generate leads, and increase sales. The initial goal of content marketing is to build strong relationships in which you educate your reader and offer help as your potential customers find an appropriate service or product. By building lasting relationships, you help your company build brand awareness and trust. According to , 85% of B2B marketers saw promising results from their content marketing campaigns. content marketing statistics Now more than half of marketers are investing in a content marketing strategy, and 44% of them say their content marketing budgets will increase in 2021. Sounds convincing, doesn’t it? But if that’s still not enough, there are even more reasons for you to invest in content marketing. Benefits of Content Marketing . Providing valuable content to your target audience gradually increases your website traffic. And if you spend more time creating the right content, you’ll gradually drive more traffic and leads. Additionally, guest posts and native advertising that use content from your website navigate potential customers through educational articles and organically lead them to your websites. By using backlinks and CTAs, you increase your chances of attracting more readers. Increased traffic to your website . The quantity of articles that your company publishes doesn’t actually matter; quality is a king. Quality content and creative content marketing ideas can dramatically improve search engine visibility. However, there’s no point in creating a sea of articles if they are not useful to your readers. The best practice is to find out what your readers like and how they usually search for answers. With this information in mind, you should create pages that Google is going to index. Another (chronically undervalued) way of getting better rankings is by including graphics and images on your page. It’s less competitive in comparison with articles/blog posts and drives traffic just as well. In 2020, Google added a feature that allows content creators to add more context to photos in image search results. Now it’s possible to add information about what’s being shown in photos. Better SEO results . If you demonstrate your expertise in different areas of the IT industry, your potential customers will naturally turn to your company to find answers to their burning questions. The best way to do so is to create regarding a specific topic. Whether you’re a full-fledged expert in QA solutions or well-equipped in providing artificial intelligence services, you can release regular articles that attract relevant audiences. Positioning your business as an expert in your industry a series of articles Generating qualified leads. One of the main content marketing goals is to draw qualified leads. According to , IT companies with a corporate blog generate 67% more leads than companies without content. By content, we mean everything from blogs and articles to downloadable PDF files and ebooks. You can include a space for the reader to fill out a form and leave their email address as part of any of these types of content. By gathering contact details, you can nurture your leads by sending them newsletters, important announcements, and discounts. Hubspot Another source of qualified leads is your old blog posts and articles. It’s a good idea to go back to them and refresh, updating the services, solutions, or versions of a product. Even old posts can attract a new wave of readers if the topic is still relevant. It’s clear that content marketing is an essential part of IT in 2021 and that it helps companies emerge from the shadows and thrive. High-quality content marketing is a worthy destination for our marketing journey. Now that we’ve got that down, let’s talk about the full range of types of content marketing. Step 2. Choosing the Right Transportation: Types of Content Marketing There’s no use choosing a great destination if you don’t have a way to get there, which is where different types of content marketing come in. IT companies use a lot of types of content marketing, but we’d like to draw your attention to the most popular and efficient content marketing trends and tools of 2021. Blog content marketing that 53% of marketers consider blogging their top priority. B2B marketers who have blogs get 67% more leads than those who don’t, and 57% of those marketers say they’ve gained customers specifically through blogging. Statistics show With a blog, you can promote your content both internally and externally and add links and CTAs that lead your readers to certain pages. The challenge is that blog-based content marketing is always changing. Blog posts are becoming longer and super-personalized. In 2020, the average length of a top-ranking blog post was , while in 2021 the best blog length for SEO is . 1447 words 1760 - 2400 words Video content marketing Online video statistics show that users are more likely to choose video content over blogs. , 66% of consumers prefer watching a video to reading about a product or service. Video content is easy to stay engaged with and digest. The rise of video content marketing is largely due to the outbreak of the pandemic. According to Wyzowl Consumers started to spend more time on videos, with . 74% of them saying they were more likely to use video In 2021, videos should be no longer than two minutes to get the most engagement. The most popular types of videos include explainers, presentations, testimonials, sales, and video ads. Visual content, if created and produced correctly, can be a powerful tool for engaging new users and converting them into leads. It can also make a significant impact on your SEO. Social media content marketing With the growing popularity of social networks and online communication, social media content marketing has been shaking up the content marketing world. The most popular platforms for the past few years have been Facebook, Linkedin, Instagram, and TikTok. You can use them to build and share content and attract attention to your brand. Live formats are also popular, so it’s a great idea for businesses to use them for product releases and webinars. There are a few interesting directions in social media content marketing that you may want to choose, including communities. This aspect of many social media platforms unites groups of like-minded people that can share information about their interests. These communities can be used to release new products, find customer feedback, and get valuable insights – a great point to start. Infographics content marketing Infographics are the representation of data, content, and information in an easy-to-understand graphic format. They’re a great way to communicate your content and engage customers. Infographics are especially useful for educational content or complex topics you’re trying to explain to your audience. There are multiple ways to use infographics in your content marketing. You can spice up your blog posts with fresh visual elements, explain complex concepts with the help of visual chunks, or highlight statistics, your achievements, and results. It’s also a good idea to share infographic snippets on all your social media channels. Podcast content marketing In 2021, podcast consumption has significantly increased. For this reason, many businesses have begun creating their own. If your content lacks creativity or you are searching for new ways to attract audiences, podcasts can be a new way to boost creativity and raise new topics. You can take advantage of a range of options on podcasts, like guests, cadence, hosts, advertising, and length. Case studies A case study breaks down a project to show how you helped a client achieve their goals and solve their problems. This is proof for other consumers that your product or service works. Usually, case studies include quantitative and qualitative data that logically explain how and why you helped someone and what progress you made. Once you’ve chosen the right transportation, it’s time to plan the next aspect of your journey. Step 3. Sticking with a Good Map: Creating a Long-Term Content Marketing Strategy and a Content Creation Framework Once you understand what content is, what channels can be used to distribute it, and why it is important, it’s time to cross-check plans with your content marketing plan or (if you don’t have one) create one from scratch. We’ve already published a step-by-step guide on how to develop a CM strategy for your blog, but we’ll run through the basics again here. If we imagine a content marketing plan as the voice of a GPS (but not the annoying kind), its instructions would be: . In order to create a strategy that brings results, you need to identify what you need, what your story is, and why you’re trying to achieve this goal. The SMART goals framework is a great way to do that. Define your goal . It’s not enough to set a goal. To reach it, you need to convey the right message at the right time. Ideally, you should understand and guide your customers at each stage of the buyers’ journey. You don’t necessarily need to narrow down to a hyper-specific audience; just think about all the layers you’re going to cover and problems you want to solve. Define your target audience Look at your content marketing strategy from different angles and try to identify whether it’s effective, what should be added, and what can be improved. Don’t forget to return to your content strategy regularly and analyze whether it is aligned with your ongoing tasks. Run a content audit. When choosing your content type, don’t underestimate the importance of keyword research. Identify which topic and keywords users are looking for. When you’re ready, think about the appropriate format. Is it a podcast with full-fledged developers or educational blog posts with catching infographics? Find your format (see step 2) and investigate it. Note: you don’t need to stick to a particular format forever, but choosing strong content types will help you stand out from competitors. Define content type and format. . It’s better to distribute your content across multiple channels to reach a wider audience. You can choose between your own website, Facebook, Linkedin, Instagram, Twitter, and other platforms such as Reddit and question-and-answer websites. You should not copy your content and post it on every channel; the best practice is to rephrase/reshape it and adjust to each platform you’re going to use. Another great idea is to focus on guest blogging and pitch your content to different websites and forums to engage your audience for discussion. The most important thing is to remember your content marketing goals and choose a platform accordingly. Choose the right distribution channels All the above-mentioned points don’t matter if you don’t publish content on a regular basis. It’s best to be consistent in delivering your content so your readers stay engaged. This is where a content marketing calendar can be useful. It will help you track your content and schedule posts. If you want to have everything in one place, choose Content Management System tools like Wordpress or Hubspot. Choose your content management system. With all these points implemented, you can create an effective, understandable, and traceable content marketing strategy, which can help you boost your content and . turn it into a lead generation tool We’re almost to the end of our journey, but before we wrap up, it’s important to look back at its effectiveness and make any necessary changes Step 4. Keeping a Travel Journal: Measuring Content Effectiveness Trips shouldn’t end when you’ve wrapped up your last day of sightseeing. It can be just as fun to look back at a vacation and see how far you went, what aspects of the trip went well, and how you can plan your next outing even better. These are some key points to explain the concept. To start measuring results, you need to go back to your goals and see what went well and what didn’t. To do this effectively, you should measure content all the way down the content marketing funnel. You might have a well-researched and excellently-written piece of content, but if it’s not connected with the right stage of the buying journey, it probably won’t be successful. But having metrics just to say you have them isn’t enough; you have to choose actionable metrics that show you how repetitive actions lead to significant results. According to , “actionable” metrics should answer the questions: Lars Lofgren How do you gain or lose revenue? How do you gain or lose customers? What are the key functions and benefits that people are coming to you for? Examples of actionable metrics include revenue, account sign-ups, conversion rates, A/B tests, funnels, cohorts, and marketing campaigns. In the beginning, you may want to pick 1-5 metrics that correlate with your business goals. You can expand from there as needed. Conclusion In this article, we’ve highlighted the most important steps you should take when you think about content marketing in 2021. To wrap up, we’d like to share with you a short checklist that will help you make sure that you’re going in the right direction: What is my content marketing goal? What types of content marketing do I prioritize? What types of content marketing are missing from my strategy? Do I have a long-term content strategy? Does it correspond to my content marketing goals? Do I track content marketing results? How do I measure them? Are these metrics effective? Some of you have already gone on a fantastic content marketing journey, while others are still packing their bags. No matter what stage you are in, we hope our step-by-step guide to content marketing will help you with your content marketing strategy.

Stories, News & Mentions about WYZO

Wyzo’s Stories on HackerNoon

Wyzo's News & Mentions